UC Berkeley Library

UC Berkeley’s library buildings are open! Learn more.

Using the Library during COVID-19

UC Berkeley’s library buildings are now open. To stay up to date on the Library’s policies and services during the pandemic, visit the Library’s COVID-19 webpage.

Business & Economics in North America

Life on the Internet 2.0

13 part series; 27 minutes each. Accompanying guide under call number: -5920 GUIDE AVMC. Finding Things. Commentary: Michael Mauldin (Lycos), Alan Emtage (Bunyip). The Internet gives access to an overwhelming amount of information, but how do you find what you're looking for? This question plagues the minds of the artificial intelligence experts who create Internet search engines. Two search engineers explain their approaches to finding the "digital needle" in the ever-expanding "hyertext haystack. Coming Attractions.

Living Broke in Boom Times: Lessons from the Movement to End Poverty

Includes excerpts from three documentaries on poor Americans organizing to end poverty: Takeover, Poverty outlaw, and Outriders. The films were produced between 1989-1999. Abstracts are interspersed with commentary from activists Willie Baptist, Liz Theoharis, and Cheri Honkala. Special features: 74 min. version of film divided into 5 thematic chapters for educators ; 13 min. mini-doc "Documenting the movement" with filmmakers Peter Kinoy and Pamela Yates ; slide show of Harvey Finkle's photographs. Produced and directed by Kathleen Dara Kell. c2007. 114 min.

MacProfit

Focuses on the American phenomenon of fast food, primarily hamburger chains. Looks at how huge corporations not only roll our meals off assembly lines, but control all aspects of their industry: the breeding of cattle, preparation of hamburger patties, employee interactions with customers and advertising. Shows that the product has little to do with the companys' success but that advertising drives profits. A film by Peter Heller. 1989. 66 min.
web web sites: Description from Icarus Films catalog

Made in America (1982) 50-58 min. each installment

Who's the Enemy?Asian countries are trying to leapfrog out of third-world status by building a well-educated workforce, and even some places in the U. S. are trying to lure high-tech industries with the same approach. So whose fault is it that Japan took almost the whole consumer electronics industry away from the United States? The Automobile Story.Once it was the symbol of American industry, style, and leisure--until Toyota adapted American mass production methods to Japanese standards.

McLibel: Two Worlds Collide

A documentary of two individuals who took on the McDonald's Corporation. Using interviews with witnesses and reconstructions of key moments in court, the film examines the main issues in the libel trial-- nutrition, animals, advertising, employment, the environment--and the implications for freedom of speech. In the process of this longest trial in English history, the defendants faced infiltration by spies, secret meetings with corporate executives, 40,,000 pages of background reading and a visit from Ronald McDonald.

Megamall: A Story of Money, Power, Politics, and the American Landscape

Documents the origins of the massive Palisades Center mall and its impact on suburban Rockland County, New York, 18 miles north of Manhattan. The film kicks off when the biggest mall developer in the Northeast comes to the smallest county in New York to build its biggest mall yet on a toxic dump, one mile from the filmmakers' homes. That move sparks a citizen uprising which lasts almost 20 years. Produced and directed by Vera Aronow, Sarah Mondale, Roger Grange. 2010.

Nerds 2.0.1: A Brief History of the Internet. 60 min. each installment. 1998.

Networking the Nerds. Examines how the seeds of the Internet were planted by Sputnik. In a reaction to Russia's leap ahead in technology, the Pentagon developed a new agency called ARPA. ARPAnet was created to connect computer researchers at universities across the nation. In nine months flat, the technology was invented, built and installed. Wiring the World. This second episode examines the advent of the PC and the need to connect them all to a network. But first someone had to figure out how to do it. That guy was Bob Metcalfe, founder of 3Com.

No Sweat

Los Angeles is home to the largest garment industry in the United States. In an industry defined by the "sweatshop" most workers are undocumented, toiling under the radar of labor laws, for substandard wages, without breaks or benefits. Enter American Apparel and SweatX, two T-shirt factories in L.A. trying to do it differently. But while SweatX is backed by $2.5 million in venture capital, American Apparel was built from the ground up by an eccentric and controversial entrepreneur. Which one has the stuff to survive in today's globalized workplace?

North America: The Post-Industrial Transformation (Power of Place: World Regional Geography; 11-12.)

Program 11. Regions and Economies: Oregon, a fight for water. U.S. Midwest, spatial innovations. Oregon, a Fight for Water investigates the competition for water resources in Eastern Oregon. U.S. Midwest, Spatial Innovations examines the incorporation of Japanese production techniques into the midwest U.S. automotive industry. Program 12. Japanese Paradox, Small Farms and Mega-Cities: Northern Japan, protecting the harvest. Tokyo, anatomy of a mega-city. Northern Japan, Protecting the Harvest concerns rice-farming methods in Tohoku in Northern Japan.

North America: The Post-Industrial Transformation (Power of Place: World Regional Geography; 9.)

Program 9. Inner vs. "Edge" Cities: Boston, ethnic mosaic. Boston, Ethnic Mosaic examines ethnic relations and conflicts in inner-city Boston and proposed "empowerment zones". Chicago, Farming on the Edge explores the pressure of suburban growth on agricultural communities surrounding Chicago. Quebec, Island of French, examines the resistance of French-speakers to domination by English and the role played by a large immigrant population in the controversy. Vancouver, Hong Kong East, explores the problematic impact of immigrants from Hong Kong on housing development in Vancouver, B.C. 1995.

Pages