In the 1970s and 1980s, the University of California system had billions invested in companies doing business in South Africa through its endowment and pension funds. The call to divest came directly from students, faculty, and staff. Divestment is an economic strategy that pressures a targeted industry or government to change its policies. The anti-apartheid movement played a key role in establishing divestment as a widely used tactic in subsequent movements for justice.
Transcription:
Minority Rule: A U.S. Gold Mine
11-10-77
U.S. Stands Behind Enslavement of Southern African
IBM, GE, GM, 3M, Ford: "We don't discriminate--we do business where it's found"
PROTEST U.S. INVESTMENT IN SOUTH AFRICA
NOV. 10: Five major United States' corporations doing business in South Africa will be recruiting at the T-5 Building on the Berkeley campus. Join us in protesting their involvement in South Africa.
rally: noon in Sproul (speakers to be announced)
march: to T-5 Building
picket line
C.U.A.A.
Campus United Against Apartheid
labor donated
Date: 1977
Attribution: Flyer, 1977, Social Protest Collection, BANC MSS 86/157 c, Carton 26, The Bancroft Library, University of California, Berkeley.