TOLL
PLAZA
Joseph Strauss' concept for
the Golden Gate Bridge included an extravagantly designed approach and
toll plaza. Initial designs revealed a dramatic neo-classical grand arcade
and triumphal arch. Irving Morrow, the bridge's designer, was contracted by Strauss
to design the toll plaza and related structures. In the end, the toll plaza, like the bridge, was rescued
from both ornamental excess and industrial anonymity by an elegantly simple
Art Deco design. Architectural renderer and artist Chesley Bonestell created
numerous works to promote the design and construction of the bridge. Dozens of proposals were developed and drafted before the existing ones
were selected.