UC Berkeley Library

Commercials & Advertisements

1001 Classic Commercials

A comprehensive collection of memorable small-screen commercials that provide a history of American pop culture in a simple and straight-forward form. Disc 1. Food. Beverages -- Bread -- Candy, gum -- Cereal -- Condiments -- Snacks -- More food -- Toys. Action figures -- Board games -- Cars, planes, boats -- Dolls -- Playsets -- Projectiles, guns -- Trains -- Other toys -- P.S.A.s. Drugs, drinking -- Fiscal responsibility -- Health -- Social responsibility. Disc 2. Cigarette ads.

42nd Annual Clio Awards, 2001

This program captures 2001's winners of the gold, silver, and bronze Clio awards for television commercials.Entries include Budweiser's 'What are you doing?' and 'Whassup Wasabi,' Reebok's 'The blob,' Toyota Tacoma's'Family reunion,' Ford trucks' 'Fight club,' Samsonite luggage's 'Bomb squad,' Timex's 'Kung Fu,'IBM's 'Recording session,' Compaq's 'Web,' Los Angeles Dodger's 'Giant loser,' Game Show Network's 'Botulism,' Partnership for a Drug Free America's 'Music,' The New York times' 'Tornado,' San Francisco Jazz Festival's 'Low riders,' Sony Play station's 'PS9,' and Florida Department o

43rd Annual Clio Awards, 2002

This program presents the 2002 winners of the gold,silver, and bronze Clio awards. Entries includePepsi's 'Beckham,' Visa's 'Dining out,' Blockbuster's 'Carl and Ray--Kung Fu,' Budweiser's 'Mr.

44th Annual Clio Awards, 2003

Presents the 2003 winners of the gold, silver and bronze Clio Awards.

45th Annual Clio Awards, 2004

Presents the 2004 winners of the gold, silver and bronze Clio Awards. Entries include Nike's "Gamebreakers," NASCAR's "Rear-Ended," CBS sports' "Drive Thru," Sony's "Gravity Bomb,", Pepsi's "Wounded", Toyota's "Party Dress", Apple's "Hip-Hop", Hewlett Packard's "Il Postino" MasterCard's "I Can't Believe it, Buddy!" Visa's "Monster Chase," Delta Airlines' "The Stumbler," Heineken's "USA/Sue," Anheuser Busch's "Genius/Mr.

46th Annual Clio Awards, 2005

Disc 1. Introduction -- Gold and silver winners. -- disc 2. Bronze winners. -- disc 3. Bronze winners continued. This program revisits 2005's winners of the gold, silver, and bronze Clio Awards. Entries include Nike's "Evolution," "Shoxploitation," and "Scary House;" Volkswagen's "Time;" Wanadoo's "The Chase;" Adidas' "Improvisation;" Labatt-Bud Light's "Cuppa;" Toyota Prius's "Donkey;" Stella's "Pilot;" Ford Ranger Opencab's "King Kong;" Bud Light's "Sky Diver;" and Miller Lite's "Victims." 120 min.

47th Annual Clio Awards, 2006

Disc 1. Introduction -- Gold and silver winners. -- Disc 2. Bronze winners. This program documents 2006's winners of the gold, silver, and bronze Clio Awards. Entries include Honda's "Impossible Dream" and "Dreams," Microsoft Xbox 360's "Water Balloons," Nike Free's "Reincarnate," Rexona's "Stunt City," MTV Networks' "Beatbox Family," Snickers' "Bald," Vodafone's "Mayfly," AOL's "Bad," Volkswagen Polo's "Angel's Day Off," Olympus Europe's "Red-Eyed Baby," Toyota Camry's "Knives," GE's "Ecomagination," Amnesty International's "Candle," and Gun-Free Society's "Children." 120 min.

48th Annual Clio Awards, 2007: Gold and Silver Winners.

"Heart to Heart," Honda's "Brand New," Camelot Lottery's "Bag of Smiles," Coca-Cola's "Video Game," Reale Mutua's "The Family," Skittles' "Leak," Nike Air Max's "Defy," Altoids' "Fruit Pants," BBC Radio 2's "Elvis," Minority Forum's "Black Soccer Star," Axe Dry's "Mother Hen," Volkswagen's "Like," Propel Fitness Water's "Stress Monster," Nokia's "Jeans," Guinness' "Hands," Johnny Walker's "Human," National Breast Cancer Center's "Finding Changes," and AIDS Awareness PSA "Sugar Baby Love." 96 min.

49th Annual Clio Awards (2008)

Disc 1. Gold and silver winners (82 min.) -- disc 2. Bronze winners (52 min.). This program enumerates 2008's winners of the gold, silver, and bronze Clio Awards.

50th Annual Clio Awards (2009)

This program brings together 2009's winners of the gold, silver, and bronze Clio Awards. Entries include "Aaron Burr" (California Milk Processor Board), "Announcement" (Carlsberg Lager), "Brother of the Bride" (Hallmark), "Dance" (T-Mobile), "Eyebrows" (Cadbury's Dairy Milk), "Fight" (Volkswagen Golf), "Heist" (Coca-Cola), "Love at First Flight" (Virgin Atlantic 25 Years), "Penguins" (BBC iPlayer), "Presence" (Mercedes-Benz), "Sea Orchestra" (United Airlines), "Soap" (Wego), "This Is Your Final Wake-Up Call" (Nike), "Unboxed" (Audi Q5), "Walk for Safe Sex" (Trojan Condoms), and many more.

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