UC Berkeley Library

Business & Economics

Commanding Heights: The Battle for the World Economy

2 hours. c2002. Based on the book by Daniel Yergin and Joseph Stanislaw. Battle of Ideas. The first episode of a 3 part series exploring the changing economic world in the 20th century: the clash between governments and the marketplace, the debate over the impact of globalization, and the forces shaping future economies. This episode considers the idea of government control in 20th century world economies, focusing on the economic theories presented by Marx and Lenin, John Maynard Keynes and Freidrich Von Hayek. Agony of Reform.

Commodities

Approx. 55 min. each installment. 1985. Leaving Home for Sugar. Discusses British involvement in the sugar industry in the West Indies and Zimbabwe, where companies have turned semi-desert land into modern plantations, but at the cost of local farmers who were dispossessed or brought in as forced laboreres. White Gold, Black Market, 1. A dramatization set during the 1630's which tells of the initial rise of sugar through the story of one Dutch merchant who takes over a Portuguese sugar plantation in Brazil.

Consuming Kids: The Commercialization of Childhood

Throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car.

Controlling Interest: The World of the Multinational Corporation.

Examines foreign investment policies of U.S. corporations and the effects of those investments on social, economic, and political conditions in foreign nations. 1978.50 min.

Corporate Social Responsibility: From Principles to Profit.

This program looks at how product and service providers develop and implement better business practices to satisfy shareholders, customers, employees, and the community. Companies such as Shell, DHL, Nike, and GlaxoSmithKline explain how they dealt with environmental impact management, ethical supply chain management, equitable treatment of employees, proactive addressing of consumer disgruntlement, and accurate assessment of shareholder sentiment. 2004. 51 min.

Credit Where Credit is Due (Life ; [16])

Part 16 of a series on how the globalized world economy affects ordinary people. This segment examines the Bangladesh Rural Advancement Committee that provides micro-credit to rural women in Bangladesh who live on the edge of poverty. It recounts how taking out a loan revolutionized the lives of village women -- not only increasing their incomes but also helping to improve their, and their children's, health. Produced and directed by Ashley Bruce. c2000. 24 min.
Related web sites: Bullfrog Films catalog description

Culture and Decision making: Comparative Perspectives on Japan.

A seminar focusing on understanding the Japanese culture, with emphasis on Japanese mythology, as the basis of modern business decision-making. Stanford University, 1991. :1-2

CultureJam: Hijacking Commercial Culture

Pranksters and subversive artists attempt to cause a bit of brand damage to corporate mindshare. "We follow three outlandish jammers: media tigress Carly Stasko, Reverend Billy of the Church of Stop Shopping, and Jack Napier with the Billboard Liberation Front. Armed with the tools of their trade, these jammers hijack, subvert and reclaim corporate media space. 2001. 52 min.
Related web sites: Description from Icarus Films catalog

Cutting to the Core: Albert J. Dunlap with Hedrick Smith

On Wall Strteet, no one has earned a bigger reputation for cutting companies down to size than corporate turn-around artist Albert J. Dunlap. He parachutes into troubled companies, cuts them to the core, and jump-starts their stock. His strategy is to boost the bottom line with swift, deep layoffs; sell off divisions; and move production to lower-wage states, or better yet, abroad. 1998. 30 min.

Czech Dream (Cesky sen)

Documents the largest consumer hoax the Czech Republic has ever seen. Filip Remunda and Vit Klusack, two of Eastern Europe's most promising young documentary filmmakers, set out to explore the psychological and manipulative powers of consumerism by creating an ad campaign for a super store that didn't exist. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?

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