UC Berkeley Library

Business & Economics

China's Changing Face (Only One Earth, 7).

Examines China's attempts to create more jobs by allowing individuals to have their own small businesses. 1987. 30 min.

China.

The first segment offers a preview of Escape from China, a secretly filmed profile of one of the Tiananmen Square uprising's youth leaders. The second segment analyses the controversy over China's "Most favored nation" status as a U.S. trading partner despite repeated human rights abuses. Segment from the television program Rights & wrongs broadcast April 11, 1993. 27 min.

China. (Emerging Powers; 1)

Examines China's transformation from communism to capitalism, from poverty to prosperity. Includes interviews with a former state worker who has created a multimillion-dollar textile empire, Liu Yonghao who made $10 million in chickens, the leader of Beijing's Commodities Exchange, Shanghai's most successful Avon cosmetics saleswoman, and China's richest man. 1996. 50 min.

China: Unleashing the Dragon.50 min. each.

Deng's Legacy. The first film in a four part documentary chronicling the transformation currently sweeping over China, from its initiation by Deng Xiaoping, to the economic, social and cultural realities of today's China. This episode examines Deng's role in shaping the reformed China and includes interviews with successful entrepreneurs, businessmen, and statesmen. 1995. 50 min. The Fragile Rice Bowl.

Clockwork

Traces the history of manufacturing in American from special individual workshops, through assembly line to full automation. Discusses the ideas of Frederick Winslow Taylor in his search for increased productivity. c1981. 25 min.
Related web sites: Description from California Newsreel catalog

Coding Culture: Bangalore's Software Industry: A Series of Three Films

Three films explore the culture of outsourced work and the molding of a workforce for the global high-tech services industry. Each film focuses on one of the major types of software companies located in Bangalore. Fun@sun provides an inside look at Indian Engineering Centre (the subsidiary of American company Sun Microsystems), and highlights the way American-style management practices are transplanted to India. The 'M' way depicts the high-pressure, customer-centric work culture of MphasiS Limited, an Indian IT services company.

Cola Conquest

1998. 50 min. each installment The Big Sell. Coca-Cola, invented by a Civil War veteran, is the most recognized brand name on earth. First sold as a patent tonic, its second owner, Asa Griggs Candler, used mass market advertising to make it America's most popular soft drink. Coca-Cola spawned many imitators, among them Pepsi-Cola. In the 1960's, with its "Pepsi generation" slogan and successful Michael Jackson ad, Pepsi challenges Coke, and the cola wars begin. ; Cola War and Peace. Details the rivalry between Coca-Cola and Pepsi for most of this century.

Cola Wars: Message in a Bottle

What happens when the world's biggest brand collides with the world's largest religion? This program examines how brand identity is influenced by consumer perception through the struggle between Coca-Cola, icon of American culture, and rivals Qibla Cola and Mecca Cola for market share in Muslim locales. c2004. 50 min.

Cold War Free Enterprise: In Our Hands

Contents: How we got what we have (1950, 21 min.) -- What we have (1950, 14 min.) -- How to lose what we have (1950, 14 min.) -- How to keep what we have (1950, 11 min.).

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Meet Michael Ruppert, a different kind of American. A former Los Angeles police officer turned independent reporter, he predicted the current financial crisis in his self-published newsletter, From the Wilderness, at a time when most Wall Street and Washington analysts were still in denial. He is now warning of a new meltdown, one rooted in oil, economics and covert U.S. policies leading towards unprecedented global disaster. Is he a prophet who can clearly see America's terrifying future or a conspiracy theorist fueled by fear and paranoia?

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