UC Berkeley Library

Business & Economics in South Asia

1-800-INDIA

Over the past decade, India has emerged as the leader in the global market for white-collar "outsourcing" jobs-- a notable component of India's rapid economic growth. This documentary explores the experience of young Indian men and women who have been recruited into these new jobs requiring long hours, night shifts, and westernized work habits. Also reveals the human and cultural effect on Indian family life, the evolving cities and towns, and on the aspirations and daily lives of young Indians, especially women, entering the work force.

Awakening

Documents the social and economic empowerment of women in Afghanistan and India whose roles have traditionally been restricted by their cultures. Awakened to new possibilities through education and access to micro-loans these women are redefining their roles in society. In Bihar, India's poorest state, Sister Mary Lobo organizes village women into groups where they learn to save small sums and invest their capital as a group. In Afghanistan, the nation's first woman-led micro-finance institution believes the nation's long-term success is dependent on women's economic freedom.

Bombay Calling

Well educated English-speaking youth in India, eager to cash in on the global gold rush of telemarketing jobs from the West are willing to sacrifice almost anything to do it. For their efforts, they are paid more money than their parents ever dreamed of earning. And they spend it, frequenting a new brand of all-night discos that cater to their unusual office hours. In Bombay Calling, filmmakers Ben Addelman and Samir Mallal dive into the bustling world of late nights, long hours and hard partying in Bombay.

Calcutta Calling

A snapshot of globalization at work in the 21st century. This documentary follows Vikeel Uppal, a young man who works in a busy calling center, as he gets tutored in the English language, learns pronunciation from commercials and movies, and watches English soccer matches to gain insight into the people he calls on a daily basis. Director, Andre Hormann. Dist. Cinema Guild. c2005. 17 min.

Coding Culture: Bangalore's Software Industry: A Series of Three Films

Three films explore the culture of outsourced work and the molding of a workforce for the global high-tech services industry. Each film focuses on one of the major types of software companies located in Bangalore. Fun@sun provides an inside look at Indian Engineering Centre (the subsidiary of American company Sun Microsystems), and highlights the way American-style management practices are transplanted to India. The 'M' way depicts the high-pressure, customer-centric work culture of MphasiS Limited, an Indian IT services company.

Credit Where Credit is Due (Life ; [16])

Part 16 of a series on how the globalized world economy affects ordinary people. This segment examines the Bangladesh Rural Advancement Committee that provides micro-credit to rural women in Bangladesh who live on the edge of poverty. It recounts how taking out a loan revolutionized the lives of village women -- not only increasing their incomes but also helping to improve their, and their children's, health. Produced and directed by Ashley Bruce. c2000. 24 min.
web web sites: Bullfrog Films catalog description

Diverted to Delhi

The toll-free telephone numbers used to place orders are often answered thousands of miles away by Indians trained to speak and think like Americans, or Brits or Australians. This film follows a group of university graduates through a rigorous 3-week course which they hope will prepare them for prestigious, well paying positions in these call centers. Over 200 of the U.S. Fortune 500 companies now choose to service their clients via Indian call centers where labor and set-up costs are low and the staff highly educated. c2002. 55 min.

Empowering Women in Nepal: Credit Where It's Due

Women in Nepal bear the brunt of farming and household chores and have very limited access to their own real property, savings, and credit. But now, in villages throughout the country, women are beginning to improve their lot with the help of microcredit projects that encourage cash savings and provide livelihood skills training and credit. This video presents three rural Nepali women who have taken control of their lives through microenterprise projects, reaping not only economic and financial benefits, but a new sense of unity and power. 2001. 10 min.

Join the Doyens as They Talk About Their Companies' Journey to the Top League

Looks at firms in India and the strategies of their CEO's in bringing their companies into the top ranks of successful Industries. Here they share their visions, ideas and strategic insights on competing in the global marketplace. Participants: Narayan Murthy, Rahul Bajaj, Ajay Piramal, Subhash Chandra, Deepak Parekh, Sumantra Ghoshal, Gita Piramal. Based on "Managing radical changes by Prof. Sumantra Ghoshal, Gita Piramal, and Chris Barlett". c2005. 357 min.

King of Calls: Telemarketers in India /

In a call center in India, young sales agents struggle to sell an unmarketable product and are at risk for losing their jobs. This poignant but humorous film points up the absurdities that can occur in the global telemarketing industry. Equipped with new American names and rudimentary English, they begin to pursue customers. Confusion reigns supreme, and no sales are made as the agents frantically dial, fearing the loss of their precious jobs. Dist.: Films Media Group. 2008. 29 min.

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