UC Berkeley Library

Business & Economics in North America

American Jobs

Independently produced and based on 80 hours of interviews, this documentary explores the impact of low-wage foreign competition on America's workers, families and communities. From the textile mills of North Carolina to the Softward hub of Seattle, displaced workers share their stories and their concern for America's future. Produced and directed by Greg Spotts. 2004. 62 min.

Anatomy of a Corporate Takeover.(Ethics in America; 5)

A panel of prominent Americans in the fields of business, law, and economics discuss ethics as they relate to corporate takeovers. They consider what responsibility is owed to shareholders, investors, employees, consumers, and the public, and whether there should be a sense of fairness in the corporate world. 1989. 58 min.

Boom: The Sound of Eviction

Explores the relationships between the dot-com boom and bust and community displacement and gentrification in the San Francisco Bay Area. Features interviews with dot-com workers, developers, the Mayor, and the community that challenged their new economic order. 2001. 96 min.

Cartoon$ Make a Mint

Five of John Sutherland's classic economic/industrial information films. Contents: Meet King Joe (1949, 10 min.) -- It's everybody's business (1954, 20 min.) -- Going places (1948, 9 min.) -- Make mine freedom (1948, 10 min.) -- Leap frog (aka. Why play leap frog?) (1949, 9 min.).

Change Makers: The Struggle for Consumer Rights

Traces the history of the struggle to obtain and defend consumer rights in the United States since World War II. Based on fascinating interviews with prominent consumer leaders from the fields of education, government and consumer activism, this is history told by those who lived it. Their words are combined with archival footage of the events described, to illustrate often heroic efforts on behalf of the American consumer. 1995. 56 min.

Cola Conquest

1998. 50 min. each installment The Big Sell. Coca-Cola, invented by a Civil War veteran, is the most recognized brand name on earth. First sold as a patent tonic, its second owner, Asa Griggs Candler, used mass market advertising to make it America's most popular soft drink. Coca-Cola spawned many imitators, among them Pepsi-Cola. In the 1960's, with its "Pepsi generation" slogan and successful Michael Jackson ad, Pepsi challenges Coke, and the cola wars begin. ; Cola War and Peace. Details the rivalry between Coca-Cola and Pepsi for most of this century.

Cola Wars: Message in a Bottle

What happens when the world's biggest brand collides with the world's largest religion? This program examines how brand identity is influenced by consumer perception through the struggle between Coca-Cola, icon of American culture, and rivals Qibla Cola and Mecca Cola for market share in Muslim locales. c2004. 50 min.

Cold War Free Enterprise: In Our Hands

Contents: How we got what we have (1950, 21 min.) -- What we have (1950, 14 min.) -- How to lose what we have (1950, 14 min.) -- How to keep what we have (1950, 11 min.).

Cutting to the Core: Albert J. Dunlap with Hedrick Smith

On Wall Strteet, no one has earned a bigger reputation for cutting companies down to size than corporate turn-around artist Albert J. Dunlap. He parachutes into troubled companies, cuts them to the core, and jump-starts their stock. His strategy is to boost the bottom line with swift, deep layoffs; sell off divisions; and move production to lower-wage states, or better yet, abroad. 1998. 30 min.

Dotcoms Gone Bust

Through interviews with dotcom employees and venture capitalists, examines what prompted otherwise responsible investors and stock analysts to buy into the visions of the Internet dream and dotcom mania. Tracks the fortunes of TheGlobe.com and Pseudo.com after the Internet bubble burst. Looks at bottom-feeder Overstock.com, which is profiting from the tech wreck, and DigitalCity.com, which sold out to AOL before the dotcom bomb. c2001. 23 min.

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