UC Berkeley Library

The Relaxed Wife

Pfizer commercial for tranquilizers. Remarkable, surreal industrial film promoting "Atarax," a tranquilizer, and asserting how "ataraxic medicines" can help us all to achieve the relaxed state we long for. Created by Coni Johnston, Mel London, Joseph Cole, Bert Spielvogel, Tracy Ward (a pseudonym for Virginia Bell) and by Rune Hagman, Delores Phox, Jeanne Sharp, Dick Brophy, M. Opelle, Herb Hagens. 1957. 13 min. ; [preservation copy] [preservation copy]
web web sites:View a clip from The Relaxed Wife online