UC Berkeley Library

Advertising Missionaries

In Papua New Guinea, where over three quarters of the population cannot be reached by the regular advertising mediums of television, radio or print, "the market" must be developed by other means. Small theater groups travel the remote highlands performing soap operas devised around advertising messages for a variety of Western products like soft drinks and washing powder. This film follows the theater troupe Wokabout Marketing, and records the reaction of the engrossed audiences. It also parallels the story with some glimpses of village life without Western goods. Directed by Chris Hilton and Gauthier Flauder. 1996. 53 min.
Related web sites: Description from Icarus Films Films catalog