This workshop will provide a basic introduction to Google Analytics (www.google.com/analytics), an online web use tracking program. We will cover what Analytics is, how it works, and how you can  use it to evaluate the effectiveness of your website.  We will also briefly touch on other web analytics for other channels (mobile, social media, rss feeds, etc.).  The course will be geared to issues particularly relevant to selectors and subject specialists, but should be applicable for other web content creators and developers.