MEDIAST 160: International Media

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About this Guide

Guide to Research for Media Studies 160, Instructor: Retzinger Spring 2014

Quick Links

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Read an introduction to the campus libraries for undergraduates.

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Library Prize

The UCB Library sponsors the Library Prize for Undergraduate Research.  Win $1000 (upper division students) or $750 (lower division students) for your research paper!

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Looking for a location in Doe, Main Stacks or Moffitt?  Try the floorplans, or ask for assistance!

Requesting Materials from Other Libraries

If UCB does not own the item you need, we will borrow it for you from another library, if possible.  We need a specific citation (example, for books - title, author, date of publication, publisher; for articles, title, author, journal/publication title, date, page numbers).

If you are in MELVYL and find the record for an item UCB doesn't own, click on the "Request" button to initiate the request.

If the item isn't owned by another UC, pull down the "Libraries to search" menu in MELVYL to "Libraries Worldwide" and re-try the search.  If you find the item, click on the "Request" button to initiate the request.

If you are not using MELVYL, use the online Interlibrary Loan forms to request an item.  Track the progress of your request via "My ILL Requests."

Brainstorming Academic Disciplines

Example:

Topic:  Image of African American women in advertising

potentially relevant disciplines:

African American Studies
Gender and Women's Studies
Ethnic Studies
Media Studies
Psychology
Sociology
Business
etc.

 

Keywords - Brainstorming

Developing appropriate keywords/search terms is an essential part of research.  First, break your topic into components.  Develop a list of synonyms and alternative terminology for each component.  Think about broader and narrower concepts and word variants.  What words can you exclude?

Topic: Image of African American Women in Advertising

image(s) or stereotyp(es)(ing) or depict(ion) or portray(al)...

african american(s) or black(s) or minorit(y)(ies)

women or gender

advertis(e)(ing) or media

Remember to be creative with your terminology!  More examples:

people of color and environmental activism*
environmental justice
environmental justice and hazardous waste*
environmental equity
environmental discrimination
environmental racism
environmental injustice

Background Sources

Finding Background Information - Cultural Characteristics, Data about Media

Note:  You may use Wikipedia as a starting place and a way to find other sources, but do not use it or cite it as a source.

Make sure you know what year the data you find represents. Try to use data from the last 5 years if possible.

Information Please Almanac

EIU (Economist Intelligence Unit) - general overview of political and business environments of individual countries

UN Data - United Nations, general data

BBC Country Profiles - for general information; see also "Media" tab

CIA World Factbook - "Select a country or location" pull down menu

Europa World (not just  Europe; media, TV, radio, newspapers...)  Region > Country name > Directory:  Society and Media

EMarketer  - data on media usage (for some countries)

UIS Country Profiles on Media (2011-2012) - UNESCO Institute for Statistics

UC Berkeley Library Statistics Databases

The international encyclopedia of communication (reference book - but from 2003)

Catalogs

To find books, DVDs, maps, sound recordings, manuscripts, and much more - everything except articles - use a library catalog.

OskiCat = most UC Berkeley libraries

MELVYL = all UC campus libraries, including all UC Berkeley libraries

What's the difference?  more details here

For each item make sure you know the name of the physical library, call number, and whether or not it's checked out, library use only, etc.

Call numbers are on the spine of the book; learn how to read them so you can find what you need on the shelves.

DVDs and Non-Print Media

Media Resources Center lists of media by subject area

Media Resources Center list of feature films

How to Cite Media

You can also find non-print media of all types in OskiCat; search by keywords, author, subject, title, etc. and pull down the "Entire Collection" menu to the type of resource you want (maps, films, etc.)

All Media Resources Center materials must be used on-site.

UC Berkeley Library Image and Sound databases

SMS and QR Codes in OskiCat

You can now text yourself a call number or use a QR code reader to find the location of an item in the UCB Library. Just click on a title in your OskiCat search results, and both options will be displayed on the right.

SMS and QR image

Getting Material from NRLF

A large part of the library's collection is stored off campus in an environmentally secure building called the Northern Regional Library Facility [NRLF].

Submit online requests via the REQUEST button in OskiCat to borrow material shelved at NRLF. To receive electronic or paper copies of book chapters or journal articles, submit an online request via the "Request an article from NRLF (photocopy or web delivery)" link that appears in eligible titles in OskiCat. Staff at public service desks of any campus library can assist you with further questions. 

EXCEPTION:  Materials belonging to Bancroft Library MUST be requested via their online form

nrlf request button in oskicat

Log in to Request with your Calnet ID and fill out the screens.  Choose the volume you want, for periodicals:

nrlf request item selection

Article Databases

Search an article database to find citations (title, author, title of journal, date, page numbers) for articles on a particular topic.  The Library gives you access to over 200 article databases covering different disciplines.

1.  Think about which academic disciplines might write about your topic.  Examples:  literature, film, anthropology, history...

2.  Find the appropriate article database by subject (academic discipline or department).  Look for "Recommended" databases.

Library home > Articles > Article Databases by Subject

Sample Searches - Article Databases

 

Choose an interdisciplinary articles database; add other databases as appropriate (NOTE:  this is not a complete list of all possible databases - just the ones available from this company)

Library home > Articles > General Article Databases > Academic Search Complete

choose databases:  includes Communication Abstracts,  Film and Television Literature Index, Music Index, RILM Abstracts of Music, Art Source, etc.

1.  Search keywords; split topic into concepts; allow for variant word endings

iran*  (select a field - optional)
television (select a field - optional)

* = truncation symbol or wildcard;  child* = child, childs, children, childish, childhood

2.  Narrow search by using official subject terms (aka descriptors):


iran*  (subject terms)
television (subject terms)

3.  Narrow search by adding another term

iran*  (subject terms)
television (subject terms)
policy (select a field - optional)

Find articles about Business:

Library home > Articles > Article databases by subject > Business > Business Source Complete

"latin america"  (select a field - optional)
radio (select a field - optional)

"latin america"  (subject)
radio (subject)

in the left sidebar, click on the Geography category, then check off latin america

Find Newspapers from all over the World:     Access World News

Library home > Articles > News Article databases > Access World News

Asia

(all text)  "hong kong" and "music industry"

too broad?  instead of searching the full text, search heading and lead paragraphs:

 (headline and lead paragraph):  "hong kong" and "music industry"

Library home > Articles > News Article databases > Lexis Nexis Academic

(larger and scarier than Access World News)

to find sources from a particular country/region, go to the top of the screen:  browse

select a country; leave the other pull down at "all topics"

click on the News folder...etc.



Search Results

UC-eLinks - Find Article Text/Location

Once you've searched a database to find articles, you may need to use UC-eLinks orange logo to link to a PDF or html file if the full text is not immediately available. Each database is a bit different, but a good rule of thumb is this: when you see the Uc-eLinks icon click on it to view your article access options, which can range from full text to a call number to an Interlibrary Loan request:

UC e-Links image

For more information, here's a tutorial on using UC-eLinks.

Citation Management Tools

Citation management tools help you manage your research, collect and cite sources, organize and store your PDFs, and create bibliographies in a variety of citation styles.  Each one has its strengths and weaknesses, but all are easier than doing it by hand!

  1. Zotero: A free plug-in for the Firefox browser: keeps copies of what you find on the web, permits tagging, notation, full text searching of your library of resources, works with Word, and has a free web backup service. Zotero is also available as a stand-alone application that syncs with Chrome and Safari, or as a bookmarklet for mobile browsers.
  2. RefWorks - web-based and free for UC Berkeley users. It allows you to create your own database by importing references and using them for footnotes and bibliographies, then works with Word to help you format references and a bibliography for your paper. Use the RefWorks New User Form to sign up.
  3. EndNote: Desktop software for managing your references and formatting bibliographies. You can purchase EndNote from the Cal Student Store

Tip: After creating a bibliography with a citation management tool, it's always good to double check the formatting; sometimes the software doesn't get it quite right.

How to Avoid Plagiarism

In order to avoid plagiarism, you must give credit when

Recommendations

 

This content is part of the Understanding Plagiarism tutorial created by the Indiana University School of Education.

Zotero Tips

If you've never used Zotero before, use the QuickStart Guide to get started.

Change your preferences if you want  Zotero to

To use Zotero to find specific articles in our library's databases, set up the Open URL resolver with this link: http://ucelinks.cdlib.org:8888/sfx_local? 

An in-depth discussion of the relative virtues of Endnote and Zotero,

 

Citing Your Sources

The UCB Library Guide to Citing Your Sources discusses why you should cite your sources and links to campus resources about plagiarism.  It also includes links to guides for frequently used citation styles.  Also:

Google Research Tools

Google Scholar is an easy way to do interdisciplinary research, and with some settings changes can become even more useful.  You may need a Google account to use some of these features.

Open Scholar.  Click on scholar preferences [upper right corner]. Under Library Links, enter the word Berkeley.  Choose  UC Berkeley eLinks and Open WorldCat - Library Search and Save your preferences.  UC e-links will now appear in Google Scholar search results.

Do your search in Google Scholar. Look in the green toolbar for the envelope icon, and click it.  New items will be sent to your email account as they are found by Google.

Do a Google Scholar search. Click on the "Cited by" link under a citation and select the "Search within articles citing..." checkbox.

And When You Find It...Evaluate It!

You already know that you should evaluate anything you find on the Internet.  Here are some reminders of what to look for.

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Research Advisory Service

Research Advisory Service for Cal Undergraduates

Book a 30-minute appointment with a librarian who will help refine and focus research inquiries, identify useful online and print sources, and develop search strategies for humanities and social sciences topics (examples of research topics).

Schedule, view, edit or cancel your appointment online (CalNetID required)

This service is for Cal undergraduates only. Graduate students and faculty should contact the library liaison to their department or program for specialized reference consultations.

Getting Help

Other ways to get help:  in person, by e-mail, contacting librarian specialists...

And of course:  e-mail Corliss!

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