UGBA 161: Marketing Research

The Business Library

  • Dan Hensley

  • Office Hours: By appointment
  • Office Location: S350 Haas Business School UC Berkeley
  • Contact Info:

    (510) 768-7658

About this Guide

The information in this guide is intended to supplement your course materials.

Off-campus access

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Market Research Data

Berkeley has several methods of accessing demographic and consumer data from the Census, Bureau of Labor Statistics, and other government and private sources.  Below are a few most recommended by the Business Library.


SimplyMap

SimplyMap allows users to create maps and tables based on a wide range of data, including employment, demographics, real estate, housing, businesses, consumer spending, and consumer profiles.

American Factfinder (Census browser)

American FactFinder is the Census Bureau's portal to decennial census and American Community Survey data. Find detailed demographic and housing information by state, county, and ZIP code.

Bureau of Labor Statistics

The BLS gathers data about the economy, including workers, consumers, industries, and prices.  The bulk of their data is available through the "Databases and Tables" section of their website.

Market Research Databases

These databases include ready made market research.  Generally these include:

Market Research Academic

Market Research Academic is a limited, academic-use-only site license to reports from some vendors who distribute through MarketResearch.com.

Not everything that is available on the commercial website is available through the library subscription, so please make sure to access these reports through the library's website.

Market Research Books


Market Share Reporter This title, now available as an e-book, offers at-a-glance market share figures for US and global markets. Read at Google Read at Google


Rand McNally commercial atlas & marketing guide This title includes a detailed atlas showing road, rails, airports, universities, and large businesses, with a companion volume showing demographic, manufacturing, and sales information for each location on the map. Read at Google Read at Google

UGBA 161 Presentation

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