MBA 261-1: Marketing Research: Tools and Techniques for Data Collection and Analysis

The Business Library

  • Dan Hensley

  • Office Hours: By appointment
  • Office Location: S350 Haas Business School UC Berkeley
  • Contact Info:

    (510) 768-7658

About this Guide

The resources in this guide may supplement and support your research for this course.


The Business Library has a large collection of books on accounting topcs, most of them around the HF5625 call number range.  Use the OskiCat catalog to search for books by keyword, subject heading, author, title, and more.

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Articles in Journals

News Sites

Make sure you set up the Proxy Server before you access these from off-campus:

Wall Street Journal (full content via the library's subscription)

The Economist (full content via the library's subscription)

Investors Business Daily (full content via Lexis Nexis)


Key Journals

Journal of Advertising
Journal of Consumer Marketing
Journal of Marketing
Journal of Marketing Research

Market Research Reports

Demographic Information Sources

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