Office Location: S350 Haas Business School UC Berkeley
About this Guide
The resources in this guide may supplement and support your research for this course.
The Business Library has a large collection of books on accounting topcs, most of them around the HF5625 call number range. Use the OskiCat catalog to search for books by keyword, subject heading, author, title, and more.
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Market Research Databases
These databases include ready made market research. Generally these include:
Analysis and forecast
SBRNet (Sports Business Research Network) Contains data, research, and articles about the sports and sporting goods industries. It includes data on recreational participation, sales of sporting goods, attendance at professional sporting events, and more.
Mintel Reports Mintel provides market research reports, primarily on consumer industries.
MarketResearch Academic Includes more than 600 market studies covering healthcare, financial services, demographics, consumer products, medical equipment, and more.
Business Monitor Online Provides quarterly, updated market forecast reports on 14 industry sectors in 55 countries.
Gartner Provides in-depth market research on information technology industries, including computer software, hardware components, and wired and mobile telecommunications. Note: available only via a CalNet ID.
New Strategist Books
New Strategist publications offer insights into consumer behavior, demographics, buying habits, and more. Search OskiCat using keywords "New Strategist" to get a full list of available titles. Below are some representative examples.
Consumer Expenditure Survey Consumer spending by region, race, income, education, and occupation on various items such as apparel, food, fuel, furnishings, healthcare, entertainment, transport, insurance.
Community Sourcebook of Zip Code Demographics Income, spending potential, spending on various major categories by zip code. HA203 .S66 Reference
Lexis-Nexis Statistical Statistics and reports from trade associations, government, non-government and research organizations — examples include ice cream markets or sporting goods or fashion and footwear, etc.
Lifestyle Market Analyst US demographics of metropolitan area — includes lifestyle attributes such as hobbies, activities. HF5415.33.U6 L54 Reference (Continued by SRDS Local Market Audience Analyst)
Search library catalog for title keyword "Who's Buying" for publications on specific market demographics and for subject "consumer behavior statistics" or subject "consumers statistics" for more on buyers of products and services.
New Strategist Publications New Strategist regularly releases volumes of market research focusing on a specific demographic group or target market. Do a keyword search in OskiCat to find a full listing. Here is a sample:
Generation X: Americans Born 1965 to 1976 HC110.C6 G466 2009
Older Americans: A Changing Market HC110.C6 O64 2009
Racial and Ethnic Diversity: Asians, Blacks, Hispanics, Native Americans, and Whites E184.A1 R87
The American Marketplace: Demographics and Spending Patterns HC110.C6 A512 2009
Who's Buying by Age HF5415.32 .W46 2009
Who's Buying Alcoholic and Nonalcoholic Beverages HD9348.U62 W46 2009