UGBA 195T: New Venture Creation

The Business Library

  • Dan Hensley

  • Office Hours: By appointment
  • Office Location: S350 Haas Business School UC Berkeley
  • Contact Info:

    (510) 768-7658

About this Guide

The following resources are designed to support your learning for this course and to offer you a starting point for further research.

Ask a Librarian 24/7 Chat

Javascript required to chat

You do allow embedded content.

Campus Library Map

Click on the image below to see a larger interactive version of the campus library map.

UC Berkeley Library campus map

You can also view/download a PDF map of library locations. For library contact information and building addresses, visit our directory.

Writing a Business Plan


Business Plans Handbook : A Compilation of Actual Business Plans Developed by Small Business Throughout North America
HD62.7 .B865 Reference

The entrepreneur's information sourcebook : charting the path to small business success / Susan C. Awe.
HD62.5 .A96 2006
Table of contents

The Business library has a large collection of books on this subject.  Search OskiCat for subject: "new business enterprises planning" or "proposal writing for business" or "entrepreneurship" for locating more books that describe in detail how to write a business plan.


General Resources for Entrepreneurs
A collection of recommended resources from the Lester Center. Find titles from the reading list by searching OskiCat.

Write a Business Plan
U.S. Small Business Administration
A set of free resources to help entrepreneurs develop a business plan.

Venture Capital and Private Equity

For an in-depth look at VC and PE funding resources, please see the Subject Guide No. 5, Private Equity and Venture Capital.

Below are some recommended starting points:

Directories of Firms

Directory of Venture Capital and Private Equity Firms
Lists private equity and venture capital firms, both U.S. and foreign. Also includes practical information on obtaining financing and working with potential investors.
HG4751 .F582 Reference

Pratt's Guide to Private Equity Sources
Lists U.S. and foreign venture capital firms. Firm profiles include the names of selected portfolio companies.
HG65 .P73 Reference

The Corporate Finance Sourcebook
Includes lists of U.S. venture capital lenders, indexed by industry preference, financing preference, and geographic preference.
HG4057 .A1565 Reference



VentureXpert is a database of private equity and venture capital deals, including details on firms, funds, and portfolio companies.  Works only in Internet Explorer.

Market Research Data

Berkeley has several methods of accessing demographic and consumer data from the Census, Bureau of Labor Statistics, and other government and private sources.  Below are a few most recommended by the Business Library.


SimplyMap allows users to create maps and tables based on a wide range of data, including employment, demographics, real estate, housing, businesses, consumer spending, and consumer profiles.

American Factfinder (Census browser)

American FactFinder is the Census Bureau's portal to decennial census and American Community Survey data. Find detailed demographic and housing information by state, county, and ZIP code.

Bureau of Labor Statistics

The BLS gathers data about the economy, including workers, consumers, industries, and prices.  The bulk of their data is available through the "Databases and Tables" section of their website.

Market Research Books

Market Share Reporter This title, now available as an e-book, offers at-a-glance market share figures for US and global markets. Read at Google Read at Google

Rand McNally commercial atlas & marketing guide This title includes a detailed atlas showing road, rails, airports, universities, and large businesses, with a companion volume showing demographic, manufacturing, and sales information for each location on the map. Read at Google Read at Google

Market Research Databases

These databases include ready made market research.  Generally these include:

Citation Help

"Ethics, copyright laws, and courtesy to readers require authors to identify the sources of direct quotations and of any facts or opinions not generally known or easily checked."--
Chicago Manual of Style, 15th edition (Chicago: Chicago Univ. Press), p. 594

Why cite sources?
Whenever you quote or base your ideas on another person's work, you must document the source you used. Even when you do not quote directly from another work, if reading that source contributed to the ideas presented in your paper, you must give the authors proper credit.

Citations allow readers to locate and further explore the sources you consulted, show the depth and scope of your research, and give credit to authors for their ideas. Citations provide evidence for your arguments and add credibility to your work by demonstrating that you have sought out and considered a variety of resources. In written academic work, citing sources is standard practice and shows that you are responding to this person, agreeing with that person, and adding something of your own. Think of documenting your sources as providing a trail for your reader to follow to see the research you performed and discover what led you to your original contribution.

Citation Management Tools

Citation management tools help you manage your research, collect and cite sources, and create bibliographies in a variety of citation styles.  Each one has its strengths and weaknesses, but any are easier than doing it by hand!

  1. Zotero: A free plug-in that works exclusively with the Firefox browser: keeps copies of what you find on the web, permits tagging, notation, full text searching of your library of resources, works with Word, and has a free web backup service.
  2. RefWorks - free for UC Berkeley users. It allows you to create your own database by importing references and using them for footnotes and bibliographies. Use the RefWorks New User Form to sign up.
  3. EndNote: may be purchased from UC Berkeley's Software Central.

It's always good to double check the formatting -- sometimes the software doesn't get it quite right.

Related Guides

Subcribe to RSS RSS Feed
add to bookmark Bookmark This

Go To Full Version