Office Location: S350 Haas Business School UC Berkeley
About this Guide
The following online and print resources provided by the Long Business Library are key to finding information required for this course.
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Campus Library Map
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You can also view/download a PDF map of library locations. For library contact information and building addresses, visit our directory.
Market Research Databases
These databases include ready made market research. Generally these include:
Analysis and forecast
SBRNet (Sports Business Research Network) Contains data, research, and articles about the sports and sporting goods industries. It includes data on recreational participation, sales of sporting goods, attendance at professional sporting events, and more.
Mintel Reports Mintel provides market research reports, primarily on consumer industries.
MarketResearch Academic Includes more than 600 market studies covering healthcare, financial services, demographics, consumer products, medical equipment, and more.
Business Monitor Online Provides quarterly, updated market forecast reports on 14 industry sectors in 55 countries.
Gartner Provides in-depth market research on information technology industries, including computer software, hardware components, and wired and mobile telecommunications. Note: available only via a CalNet ID.
Market Research Data
Berkeley has several methods of accessing demographic and consumer data from the Census, Bureau of Labor Statistics, and other government and private sources. Below are a few most recommended by the Business Library.
The BLS gathers data about the economy, including workers, consumers, industries, and prices. The bulk of their data is available through the "Databases and Tables" section of their website.
New Strategist Books
New Strategist publications offer insights into consumer behavior, demographics, buying habits, and more. Search OskiCat using keywords "New Strategist" to get a full list of available titles. Below are some representative examples.