UGBA 195P: Perspectives on Entrepreneurship

The Business Library

  • Dan Hensley

  • Office Hours: By appointment
  • Office Location: S350 Haas Business School UC Berkeley
  • Contact Info:

    (510) 768-7658

About this Guide

This is a landing spot for market research reports from the library.

Off-campus access

In order to use online resources from off-campus please use the Proxy Server.  See the setup instructions, FAQ, and Troubleshooting pages to configure your browser.

Campus Library Map

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UC Berkeley Library campus map

You can also view/download a PDF map of library locations. For library contact information and building addresses, visit our directory.

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Market Research Reports

This category includes ready-made market research reports.  The content of these will vary, but most should include:

For a complete list of Market Research databases Berkeley subscribes to, go to the Business Library's Databases by Subject page and choose "Market Research." 


Market Research Data

Berkeley has several methods of accessing demographic and consumer data from the Census, Bureau of Labor Statistics, and other government and private sources.  Below are a few most recommended by the Business Library.


SimplyMap

SimplyMap allows users to create maps and tables based on a wide range of data, including employment, demographics, real estate, housing, businesses, consumer spending, and consumer profiles.

American Factfinder (Census browser)

American FactFinder is the Census Bureau's portal to decennial census and American Community Survey data. Find detailed demographic and housing information by state, county, and ZIP code.

Bureau of Labor Statistics

The BLS gathers data about the economy, including workers, consumers, industries, and prices.  The bulk of their data is available through the "Databases and Tables" section of their website.

Analyst Reports

Investment bank analyst reports from Thomson Research/Investext offer a look at a company's past performance and predicitons of how it will perform in the future. 

Thomson Research/Investext works best with Internet Explorer.

Market Research Databases

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