LIBR 201: Publish Smart, Maximize Impact

About this Guide

Do you have an article you want to publish? Are you trying to decide where to place it? This guide helps you examine how journals are ranked for impact (including some of the controversies about ranking systems), and your rights as an author.

Open Access

"Open access holds the promise of moving knowledge from the closed cloisters of privileged, well-endowed university campuses to ... dedicated professionals and interested amateurs, to concerned journalists and policymakers."¹

Social Good:

Berkeley scholars want their publications to be read -- by other researchers in their field,  by academics, independent scholars, and policy makers. They freely contribute their time as authors, editors and peer reviewers; the university in turn buys back the content that they have given away.

There is a growing gap between what scholarly journals cost, and what libraries (including major research universities) can pay. As libraries are forced to cancel journals, researchers worldwide lose access to the articles that authors provided for free.

Open Access is a much needed alternative to the for-profit publishing model.

Good for you:

Open Access doesn't just help those without access, many studies have shown that it also increases citation to your article. More people read it, and more of them cite it.

¹Willinsky, J. (2006). The access principle : The case for open access to research and scholarship. Cambridge, Mass.: MIT Press.

Follow the Money

Are academic journal publishers making a profit?

Reed Elsevier announced "Robust financial performance in unprecedented global recession" in its 2009 Report -- including a 14% increase.

Wiley's press release is no longer on their website, but according to Digital Koans in 2009 it reported a full year contribution to profit +14% and fourth quarter contribution to profit +22% on a currency neutral basis.

Case study:

June 9, 2010: The Nature Publishing Group (NPG) proposes to quadruple the price of a UC license for Nature and its 67 affiliated journals. The CDL's letter to UC faculty stated that:


OA and Social Justice

In a very interesting article¹ from 2008, Allan Scherlen and Matthew Robinson analyze open access through the theoretical lens of Rawls and Miller, and find that:

"The open access movement—online open access journals and author self-archiving—is more consistent with the conceptions of social justice by Rawls and Miller. Because open access does not interfere with any person's indefensible claims to equal basic liberties (the “equal liberties principle”), it is consistent with social justice. Further, open access does not violate the “equal opportunity principle” and in fact assures for greater equality of access to information. We also believe that open access is to the greatest benefit of the least-advantaged and thus is consistent with the “difference principle.” That is, open access publishing aims to benefit all equally, which over time, will assist the least advantaged in catching up to the most well-off in society (who have long benefitted from greater access to knowledge in all areas of life)."

¹ Scherlen, Allan and Robinson, Matthew (2008) 'Open Access to Criminal Justice Scholarship: A Matter of Social Justice', Journal of Criminal Justice Education, 19:1, 54 - 74


OA Definition

Short definition: Free availability and unrestricted use

More complete definition from the Budapest Open Access Intiative: By "open access" to this literature, we mean its free availability on the public internet, permitting any users to read, download, copy, distribute, print, search, or link to the full texts of these articles, crawl them for indexing, pass them as data to software, or use them for any other lawful purpose, without financial, legal, or technical barriers other than those inseparable from gaining access to the internet itself. The only constraint on reproduction and distribution, and the only role for copyright in this domain, should be to give authors control over the integrity of their work and the right to be properly acknowledged and cited.

Authors' Rights

We call on UC authors and scholars … to exercise control of their scholarship … to ensure the widest dissemination of works…. *

As the author of a work you are the copyright holder unless and until you transfer the copyright to someone else in a signed agreement.

Copyright is a bundle of rights, not just one right. You do not have to surrender all your copyrights when you publish, though some publishers may ask you to do so. Transfer of copyrights can lead to problems, for example, you may not be able to make copies of your own work to share with your students or colleagues without permission. Transfer of copyrights to the publisher also confers enormous market power on the publisher, as the exclusive owner of the rights to your work.

By retaining your copyright, or by transferring your copyright but retaining some rights, you can control the dissemination of your research. By removing access barriers (including cost) you allow more readers to access your scholarship. UC recommends that you can retain at least some of your rights:


* from The Case for Scholars' Management of Their Copyright (PDF) endorsed by the UC Academic Council, April 2006

Copyright in Teaching and Research


Some funding is available for Open Access article publication:

Berkeley Research Impact Initiative (BRII) supports faculty members, post-docs, and graduate students who want to make their journal articles free to all readers immediately upon publication. BRII subsidizes, in various degrees, fees charged to authors who select open access or paid access publication.

UC/Springer Open Access Pilot UC authors will pay no additional publication fees in order for their articles to be immediately and fully open to all.


OA & Journals

How to find an open access journal -- or or at least one that let's you post your own work:

Directory of Online Journals (DOAJ) includes thousands of open access journals. If you are willing to work with one of these journals, you won't need to negotiate in order to retain your copyright.

SHERPA/RoMEO Lets you search a journal or publisher, and find the (default) degree of open access:

  1. can archive pre-print and post-print or publisher's version Green
  2. can archive post-print (ie final draft post-refereeing) or publisher's version/PDF Blue
  3. can archive pre-print (ie pre-refereeing) Yellow
  4. archiving not formally supported White

Search OA Content

OpenDOAR trial search service for the full-text of material held in open access repositories listed in the Directory of Open Access Repositories.
eScholarship, UC's free, open-access publishing service of scholarly output, from pre-publication materials to journals and peer-reviewed series to postprints.
JURN Search over 3,600 free scholarly e-journals in the arts and humanities.
National Academies Press: Fulltext books and reports on a variety of topics.
eScholarship Editions UC's growing collection of digital texts and monographs, many are freely available.



Authors often want to submit their articles to the most prestigous and/or highest impact factor journals. Journal Impact Factor from ISI is a measure of the frequency with which the "average article" in a journal has been cited in a given period of time. ISI's Journal Citation Reports can create a list of the most highly cited journals from a highly selective group of journal titles.

This method is not without controversy as some research has found that there is no statistical correlation between the impact factor of a journal and the actual citation rate of its articles, and that journals that publish many reviews tend to have  higher impact factors (since reviews are frequently cited).

EigenFactor and its Article Influence score, is another way to measure impact. It also includes cost factors, and takes into account the different citation patterns in the social sciences vs. the sciences.

PLOS (Public Library of Science) is developing article level metrics, so that each article will be assessed on its own merits, not just on that of the journal as a whole. And research shows that open access to an article increases its citation.

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