UGBA 161: Marketing Research

Ask a Librarian 24/7 Chat

Tue, 17 Aug 2010 08:50:59 -0700

Campus Library Map

Tue, 17 Aug 2010 08:51:26 -0700

Click on the image below to see a larger interactive version of the campus library map.

You can also view/download a PDF map of library locations. For library contact information and building addresses, visit our directory.

Off-campus access

Tue, 02 Nov 2010 13:41:56 -0700

In order to use online resources from off-campus please use the Proxy Server. See the setup instructions, FAQ, and Troubleshooting pages to configure your browser.

Market Research Data

Fri, 31 Aug 2012 15:53:55 -0700

Berkeley has several methods of accessing demographic and consumer data from the Census, Bureau of Labor Statistics, and other government and private sources. Below are a few most recommended by the Business Library.

SimplyMap

SimplyMap allows users to create maps and tables based on a wide range of data, including employment, demographics, real estate, housing, businesses, consumer spending, and consumer profiles.

American Factfinder (Census browser)

American FactFinder is the Census Bureau's portal to decennial census and American Community Survey data. Find detailed demographic and housing information by state, county, and ZIP code.

Bureau of Labor Statistics

The BLS gathers data about the economy, including workers, consumers, industries, and prices. The bulk of their data is available through the "Databases and Tables" section of their website.

Market Research Academic

Wed, 25 Aug 2010 16:19:58 -0700

Market Research Academic is a limited, academic-use-only site license to reports from some vendors who distribute through MarketResearch.com.

Not everything that is available on the commercial website is available through the library subscription, so please make sure to access these reports through the library's website.

Market Research Books

Wed, 13 Oct 2010 14:26:34 -0700

Market Research Databases

Wed, 03 Nov 2010 11:30:26 -0700

These databases include ready made market research. Generally these include:

Market size
Market share
Market segments
Key players
Analysis and forecast

UGBA 161 Presentation

Tue, 01 Feb 2011 10:51:58 -0800