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    <title>MBA 261-1: Marketing Research: Tools and Techniques for Data Collection and Analysis</title>
    <link>http://www.lib.berkeley.edu/alacarte/course-guide/174-MBA261-1</link>
    <description>The resources in this guide may supplement and support your research for this course.</description>
    <language>en-us</language>
    <item>
      <title>Ask a Librarian 24/7 Chat</title>
      <description></description>
      <author></author>
      <pubDate>Tue, 17 Aug 2010 08:50:59 -0700</pubDate>
      <link>http://www.lib.berkeley.edu/alacarte/course-guide/174-MBA261-1</link>
      <guid>http://www.lib.berkeley.edu/alacarte/course-guide/174-MBA261-1-15</guid>
    </item>
    <item>
      <title>Campus Library Map</title>
      <description>&lt;p&gt;Click on the image below to see a larger interactive version of the campus library map.&lt;/p&gt;
&lt;p&gt;&lt;a title=&quot;Interactive UCB Campus Library Map&quot; href=&quot;../../../instruct/guides/librarymap.html&quot; target=&quot;_blank&quot;&gt;&lt;img src=&quot;http://content.screencast.com/users/charbooth/folders/Jing/media/e39a4bd1-9b3d-496b-811b-71486db64988/campusmap.png&quot; alt=&quot;UC Berkeley Library campus map&quot; width=&quot;295&quot; height=&quot;227&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;You can also view/download a &lt;a href=&quot;../../../instruct/guides/lib_map.pdf&quot;&gt;PDF map&lt;/a&gt; of library locations. For library contact information and building addresses, visit our &lt;a href=&quot;http://sunsite2.berkeley.edu:8088/LibraryStaff/search.viewunit.logic&quot;&gt;directory&lt;/a&gt;.&lt;/p&gt;</description>
      <author></author>
      <pubDate>Wed, 03 Nov 2010 14:37:58 -0700</pubDate>
      <link>http://www.lib.berkeley.edu/alacarte/course-guide/174-MBA261-1</link>
      <guid>http://www.lib.berkeley.edu/alacarte/course-guide/174-MBA261-1-848</guid>
    </item>
    <item>
      <title>Books</title>
      <description>&lt;p&gt;The Business Library has a large collection of books on accounting topcs, most of them around the HF5625 call number range.&amp;nbsp; Use the &lt;a href=&quot;http://oskicat.berkeley.edu/&quot;&gt;OskiCat catalog&lt;/a&gt; to search for books by keyword, subject heading, author, title, and more.&lt;/p&gt;</description>
      <author></author>
      <pubDate>Fri, 31 Aug 2012 16:33:27 -0700</pubDate>
      <link>http://www.lib.berkeley.edu/alacarte/course-guide/174-MBA261-1</link>
      <guid>http://www.lib.berkeley.edu/alacarte/course-guide/174-MBA261-1-915</guid>
    </item>
    <item>
      <title>News Sites</title>
      <description>&lt;p&gt;&lt;em&gt;Make sure you set up the &lt;a href=&quot;../../../Help/proxy.html&quot;&gt;Proxy Server&lt;/a&gt; before you access these from off-campus:&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Wall Street Journal&lt;/strong&gt; (&lt;a href=&quot;http://proquest.umi.com/pqdlink?RQT=318&amp;amp;TS=1059003311&amp;amp;clientId=1566&amp;amp;VType=PQD&amp;amp;VName=PQD&amp;amp;VInst=PROD&amp;amp;pmid=000007510&amp;amp;PageNum=1&quot;&gt;full content via the library's subscription&lt;/a&gt;)&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The Economist&lt;/strong&gt; (&lt;a href=&quot;http://infoweb.newsbank.com/iw-search/we/InfoWeb?p_product=ECOC&amp;amp;p_action=explore&amp;amp;p_theme=aggregated5&amp;amp;p_nbid=J57Q5CFQMTI1NzUzNTAzNS40NDk2MzoxOjEyOjEyOC4zMi42NS44OQ&amp;amp;p_clear_search=yes&amp;amp;d_refprod=NEWSARCHIVES&amp;amp;d_place=ECOC&amp;amp;f_clearContext=yes&amp;amp;d_place=ANWB&amp;amp;s_sources=location&quot;&gt;full content via the library's subscription&lt;/a&gt;)&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Investors Business Daily&lt;/strong&gt; (&lt;a href=&quot;http://oskicat.berkeley.edu/record=b12720936~S1&quot;&gt;full content via Lexis Nexis&lt;/a&gt;)&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description>
      <author></author>
      <pubDate>Wed, 08 Dec 2010 10:28:07 -0800</pubDate>
      <link>http://www.lib.berkeley.edu/alacarte/course-guide/174-MBA261-1</link>
      <guid>http://www.lib.berkeley.edu/alacarte/course-guide/174-MBA261-1-327</guid>
    </item>
    <item>
      <title>Key Journals</title>
      <description>&lt;p&gt;&lt;a href=&quot;http://oskicat.berkeley.edu/record=b12318897%7ES1&quot;&gt;Journal of Advertising&lt;/a&gt;&lt;br /&gt; &lt;a href=&quot;http://oskicat.berkeley.edu/record=b12353752%7ES1&quot;&gt;Journal of Consumer Marketing&lt;/a&gt;&lt;br /&gt; &lt;a href=&quot;http://oskicat.berkeley.edu/record=b12307796%7ES1&quot;&gt;Journal of Marketing&lt;/a&gt;&lt;br /&gt; &lt;a href=&quot;http://oskicat.berkeley.edu/record=b12895044%7ES1&quot;&gt;Journal of Marketing Research&lt;/a&gt;&lt;/p&gt;</description>
      <author></author>
      <pubDate>Wed, 15 Dec 2010 14:29:53 -0800</pubDate>
      <link>http://www.lib.berkeley.edu/alacarte/course-guide/174-MBA261-1</link>
      <guid>http://www.lib.berkeley.edu/alacarte/course-guide/174-MBA261-1-921</guid>
    </item>
    <item>
      <title>Articles in Journals</title>
      <description></description>
      <author></author>
      <pubDate>Wed, 15 Dec 2010 14:30:05 -0800</pubDate>
      <link>http://www.lib.berkeley.edu/alacarte/course-guide/174-MBA261-1</link>
      <guid>http://www.lib.berkeley.edu/alacarte/course-guide/174-MBA261-1-220</guid>
    </item>
    <item>
      <title>Market Research Reports</title>
      <description></description>
      <author></author>
      <pubDate>Wed, 15 Dec 2010 14:32:31 -0800</pubDate>
      <link>http://www.lib.berkeley.edu/alacarte/course-guide/174-MBA261-1</link>
      <guid>http://www.lib.berkeley.edu/alacarte/course-guide/174-MBA261-1-221</guid>
    </item>
    <item>
      <title>Demographic Information Sources</title>
      <description></description>
      <author></author>
      <pubDate>Wed, 03 Nov 2010 15:43:28 -0700</pubDate>
      <link>http://www.lib.berkeley.edu/alacarte/course-guide/174-MBA261-1</link>
      <guid>http://www.lib.berkeley.edu/alacarte/course-guide/174-MBA261-1-98</guid>
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