MBA 260-1: Customer Insight

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Tue, 17 Aug 2010 08:50:59 -0700

Campus Library Map

Tue, 17 Aug 2010 08:51:26 -0700

Click on the image below to see a larger interactive version of the campus library map.

You can also view/download a PDF map of library locations. For library contact information and building addresses, visit our directory.

Books

Fri, 31 Aug 2012 16:33:27 -0700

The Business Library has a large collection of books on accounting topcs, most of them around the HF5625 call number range. Use the OskiCat catalog to search for books by keyword, subject heading, author, title, and more.

Market Research Databases

Wed, 03 Nov 2010 11:30:26 -0700

These databases include ready made market research. Generally these include:

Market size
Market share
Market segments
Key players
Analysis and forecast

New Strategist Books

Wed, 03 Nov 2010 13:52:05 -0700

New Strategist publications offer insights into consumer behavior, demographics, buying habits, and more. Search OskiCat using keywords "New Strategist" to get a full list of available titles. Below are some representative examples.

International Market Research

Wed, 15 Dec 2010 10:46:53 -0800

In addition to the databases listed below, see these resources for information about global markets:

IEBM encyclopedia of marketing
Michael J. Baker (editor).
HF5412 .I32 Reference

World Market Share Reporter
Market shares of products and companies worldwide in pie charts and percentages. Indexed by brand, company name, product and SIC code.
HF5410 .W67 Reference

Consumer Research Demographics

Wed, 15 Dec 2010 14:20:10 -0800

American Community Survey
Ongoing census of demographics of US cities, counties and states.

The American marketplace : demographics and spending patterns
HC110.C6 A512 Reference
Also in Lexis-Nexis Academic.

Bureau of Labor Statistics
CPI, PPI, employment, inflation calculator, and much more.

Consumer Expenditure Survey
Consumer spending by region, race, income, education, and occupation on various items such as apparel, food, fuel, furnishings, healthcare, entertainment, transport, insurance.
Wages by Area and Occupation

Community Sourcebook of Zip Code Demographics
Income, spending potential, spending on various major categories by zip code.
HA203 .S66 Reference

Lexis-Nexis Statistical
Statistics and reports from trade associations, government, non-government and research organizations — examples include ice cream markets or sporting goods or fashion and footwear, etc.

Lifestyle Market Analyst
US demographics of metropolitan area — includes lifestyle attributes such as hobbies, activities.
HF5415.33.U6 L54 Reference
(Continued by SRDS Local Market Audience Analyst)

US Statistical Abstract
Detailed statistics of all aspects of the US economy on national level, some on state.

Search library catalog for title keyword "Who's Buying" for publications on specific market demographics and for subject "consumer behavior statistics" or subject "consumers statistics" for more on buyers of products and services.

New Strategist Publications
New Strategist regularly releases volumes of market research focusing on a specific demographic group or target market. Do a keyword search in OskiCat to find a full listing. Here is a sample:

Generation X: Americans Born 1965 to 1976
HC110.C6 G466 2009
Older Americans: A Changing Market
HC110.C6 O64 2009
Racial and Ethnic Diversity: Asians, Blacks, Hispanics, Native Americans,
and Whites
E184.A1 R87
The American Marketplace: Demographics and Spending Patterns
HC110.C6 A512 2009
Who's Buying by Age
HF5415.32 .W46 2009
Who's Buying Alcoholic and Nonalcoholic Beverages
HD9348.U62 W46 2009
Who's Buying Apparel
HF5415.32 .W56 2009