UGBA 167-2: Qualitative Research Methods

Campus Library Map

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You can also view/download a PDF map of library locations. For library contact information and building addresses, visit our directory.

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Market Research Databases

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These databases include ready made market research. Generally these include:

Market size
Market share
Market segments
Key players
Analysis and forecast

Market Research Data

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Berkeley has several methods of accessing demographic and consumer data from the Census, Bureau of Labor Statistics, and other government and private sources. Below are a few most recommended by the Business Library.

SimplyMap

SimplyMap allows users to create maps and tables based on a wide range of data, including employment, demographics, real estate, housing, businesses, consumer spending, and consumer profiles.

American Factfinder (Census browser)

American FactFinder is the Census Bureau's portal to decennial census and American Community Survey data. Find detailed demographic and housing information by state, county, and ZIP code.

Bureau of Labor Statistics

The BLS gathers data about the economy, including workers, consumers, industries, and prices. The bulk of their data is available through the "Databases and Tables" section of their website.

Demographic Information Sources

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