Brainstorming Academic Disciplines
Topic: Image of African American women in advertising
potentially relevant disciplines:
African American Studies
Gender and Women's Studies
Keywords - Brainstorming
Developing appropriate keywords/search terms is an essential part of research. First, break your topic into components. Develop a list of synonyms and alternative terminology for each component. Think about broader and narrower concepts and word variants. What words can you exclude?
Topic: Image of African American Women in Advertising
image(s) or stereotyp(es)(ing) or depict(ion) or portray(al)...
african american(s) or black(s) or minorit(y)(ies)
women or gender
advertis(e)(ing) or media
Remember to be creative with your terminology! More examples:
people of color and environmental activism*
environmental justice and hazardous waste*
Finding Background Information - Cultural Characteristics, Data about Media
Note: You may use Wikipedia as a starting place and a way to find other sources, but do not use it or cite it as a source.
Make sure you know what year the data you find represents. Try to use data from the last 5 years if possible.
EIU (Economist Intelligence Unit) - general overview of political and business environments of individual countries
UN Data - United Nations, general data
BBC Country Profiles - for general information; see also "Media" tab
CIA World Factbook - "Select a country or location" pull down menu
Europa World (not just Europe; media, TV, radio, newspapers...) Region > Country name > Directory: Society and Media
EMarketer - data on media usage (for some countries)
UIS Country Profiles on Media (2011-2012) - UNESCO Institute for Statistics
The international encyclopedia of communication (reference book - but from 2003)