MEDIAST 130: Mass Communications Research and Methods

Keywords

Developing appropriate keywords/search terms is an essential part of research.  First, break your topic into components.  Develop a list of synonyms and alternative terminology for each component.  Think about broader and narrower concepts and word variants.  What words can you exclude?

Topic: Image of African American Women in Advertising

Image(s) African American(s) Women Advertising/Advertisement(s)
Stereotyp* Black(s) Gender media
Depiction(s) minority/minorities    
Portrayal(s)      
(etc.)      

Remember to be creative with your terminology!  More examples:

people of color and environmental activism*
environmental justice
environmental justice and hazardous waste*
environmental equity
environmental discrimination
environmental racism
environmental injustice

 

Last Update: February 02, 2012 16:56 | Tagged with: media studies mass communication