UGBA 160: Consumer Behavior

Indexes to Academic Journals & Trade Publications

Business Source Complete logo

Business Source Complete provides access to articles from scholarly and trade publications, as well as market research.  The full-text of many articles is available directly from the database.

TIP: Enter consumer behavior in the top search box and select "SU Subject Terms" from the drop-down list on the right. Enter other keywords in the remaining box(es), for example, retail or luxury goods.


PsycINFO logo

PsycINFO is andex of articles from scholarly journals in psychology, including consumer behavior, choice behavior, consumer attitudes, brand preferences, and buying behavior.  Full-text is not available from the database; use the UC-eLinks within the database to access full text via the UC Berkeley library.

TIP: Search for terms like consumer behavior or consumer attitudes in the Descriptors field on the search page.

Last Update: August 21, 2013 10:37