MBA 292 A&B: Nonprofit Management

Key Academic and Trade Journals

Advertising Age
Tabloid style marketing and communications industry magazine - who's who, news, market share, corporate strategy, plus an annual list of top 100 corporations by advertising expenditure.
Brandweek
A weekly publication of articles, interviews, business profiles, licensing, new products and new campaigns aimed at professionals in marketing in agencies and client companies.
Brand Strategy
Provides news and information especially relevant to individuals involved in brand management and new product development.
Journal of Brand Management
Explores the strategies of players in the global marketplace, trends and techniques.
The Journal of Product & Brand Management
Covers the latest strategies in product and brand management and pricing.

Find Articles

  • Business Source Complete
    Indexes thousands of business journals and magazines. Use the subject search box to look for articles on the subject of your paper. Company names should be searched using the "company entity" box. Full text is available for many of the articles.
  • Factiva
    A full text database of magazines and newspapers, including Business Week, Economist, Forbes, Fortune, Wall Street Journal, etc. Very useful for current information on business topics, company activities, and developments in U.S. and international industries.
  • LexisNexis Academic
    A search tool for finding articles in magazines and newspapers, and company profiles and financials.
  • Academic Search Complete
    A multidisciplinary index to articles in more than 10,900 journals and other publications in English, Spanish, German, French, Italian and Portuguese; full-text is available for over 5300 journals.
Last Update: December 04, 2013 12:37