MBA 262.1: Strategic Brand Management

Company Profiles

  • Business Source Complete
    In addition to providing the full-text for more than 7,400 scholarly business journals and other sources, also contains Datamonitor company reports with SWOT analyses.
  • Hoover's Online
    Find listings of brands and products by company.
  • Thomson ONE
    Analyst reports from investment banks via ThomsonOne. Choose "Screening & Analysis -> Research" on the left sidebar.
    Note: Must be accessed using Internet Explorer.
Last Update: December 04, 2013 12:37 | Tagged with: brands product management marketing plans Business