MBA 262.1: Strategic Brand Management

Market Research Reports

This category includes ready-made market research reports.  The content of these will vary, but most should include:

  • Market size
  • Market share
  • Market segments
  • Major players
  • Analysis and Forecasts

For a complete list of Market Research databases Berkeley subscribes to, go to the Business Library's Databases by Subject page and choose "Market Research." 

  • IBIS World Industry Market Research
    For over 700 U.S. industry segments, provides 25-30 page reports with key statistics and detailed analysis of key growth trends, the competitive environment, and key issues facing each industry.
  • MarketResearch Academic
    Provides full text market research reports focusing on service industries, consumer goods, food and beverages, heavy industries, life science industries, and technology and media from Packaged Facts and Kalorama Information.
  • Mintel Reports
    Market research reports on a variety of consumer products and services. Each report includes market size and outlook, competitive environment, segment performance, distribution channels, market drivers, leading companies, brand share, advertising and promotion, etc. Mintel requires personal registration and is restricted to course specific use.
Last Update: December 04, 2013 12:37 | Tagged with: brands product management marketing plans Business