MBA 262.1: Strategic Brand Management

Key Academic and Trade Journals

Advertising Age
Tabloid style marketing and communications industry magazine - who's who, news, market share, corporate strategy, plus an annual list of top 100 corporations by advertising expenditure.
A weekly publication of articles, interviews, business profiles, licensing, new products and new campaigns aimed at professionals in marketing in agencies and client companies.
Brand Strategy
Provides news and information especially relevant to individuals involved in brand management and new product development.
Journal of Brand Management
Explores the strategies of players in the global marketplace, trends and techniques.
The Journal of Product & Brand Management
Covers the latest strategies in product and brand management and pricing.

Find Articles

  • Business Source Complete
    Indexes the major marketing journals and magazines. Full text is provided for many sources. Search here for case studies and best practices. Click orange "UC-eLinks" icon if an article is not full-text.
  • Factiva
    Provides the full text of over 6,500 magazines and newspapers, including many industry and trade journals. Useful for scanning news on new products or companies' branding strategies.
  • LexisNexis Academic
    A full text database of magazines and newspapers.
Last Update: December 04, 2013 12:37 | Tagged with: brands product management marketing plans Business