Market Research Data
Berkeley has several methods of accessing demographic and consumer data from the Census, Bureau of Labor Statistics, and other government and private sources. Below are a few most recommended by the Business Library.
SimplyMap allows users to create maps and tables based on a wide range of data, including employment, demographics, real estate, housing, businesses, consumer spending, and consumer profiles.
American Factfinder (Census browser)
American FactFinder is the Census Bureau's portal to decennial census and American Community Survey data. Find detailed demographic and housing information by state, county, and ZIP code.
The BLS gathers data about the economy, including workers, consumers, industries, and prices. The bulk of their data is available through the "Databases and Tables" section of their website.
Market Research Reports
This category includes ready-made market research reports. The content of these will vary, but most should include:
- Market size
- Market share
- Market segments
- Major players
- Analysis and Forecasts
For a complete list of Market Research databases Berkeley subscribes to, go to the Business Library's Databases by Subject page and choose "Market Research."
IBIS World Industry Market Research
Provides 25-30 page research reports on hundreds of U.S. and Chinese industries.
Euromonitor Passport GMID
Two dozen consumer products and services, including food and beverage, beauty and personal care, consumer appliances and electronics, pet care, toys and games, luxury goods, consumer finance, travel and tourism, and more.
Provides market research reports on consumer industries. Note: Requires creation of a personal account by each user.
Provides market research on the e-commerce, online media, and internet marketing industries
Frost and Sullivan
Contains detailed, professional-level market research on the following industries: Aerospace and Defense; Automotive and Transportation; Chemicals, Materials and Food; Electronics and Security; Energy and Power Systems; Environment and Building Technologies; Healthcare; Industrial Automation and Process Control; Information and Communication Technologies; and Measurement and Instrumentation.