BUS ADM 195P: Perspectives on Entrepreneurship

Market Research Data

Berkeley has several methods of accessing demographic and consumer data from the Census, Bureau of Labor Statistics, and other government and private sources.  Below are a few most recommended by the Business Library.


SimplyMap allows users to create maps and tables based on a wide range of data, including employment, demographics, real estate, housing, businesses, consumer spending, and consumer profiles.

American Factfinder (Census browser)

American FactFinder is the Census Bureau's portal to decennial census and American Community Survey data. Find detailed demographic and housing information by state, county, and ZIP code.

Bureau of Labor Statistics

The BLS gathers data about the economy, including workers, consumers, industries, and prices.  The bulk of their data is available through the "Databases and Tables" section of their website.

Market Research Reports

This category includes ready-made market research reports.  The content of these will vary, but most should include:

  • Market size
  • Market share
  • Market segments
  • Major players
  • Analysis and Forecasts

For a complete list of Market Research databases Berkeley subscribes to, go to the Business Library's Databases by Subject page and choose "Market Research." 

  • IBIS World Industry Market Research
    Provides 25-30 page research reports on hundreds of U.S. and Chinese industries.
  • Euromonitor Passport GMID
    Two dozen consumer products and services, including food and beverage, beauty and personal care, consumer appliances and electronics, pet care, toys and games, luxury goods, consumer finance, travel and tourism, and more.
  • Mintel Reports
    Provides market research reports on consumer industries. Note: Requires creation of a personal account by each user.
  • eMarketer
    Provides market research on the e-commerce, online media, and internet marketing industries
  • Frost and Sullivan
    Contains detailed, professional-level market research on the following industries: Aerospace and Defense; Automotive and Transportation; Chemicals, Materials and Food; Electronics and Security; Energy and Power Systems; Environment and Building Technologies; Healthcare; Industrial Automation and Process Control; Information and Communication Technologies; and Measurement and Instrumentation.
Last Update: September 10, 2013 12:42