ETH STD 101: Humanities Methods in Ethnic Studies

Keywords - Brainstorming

Developing appropriate keywords/search terms is an essential part of research.  First, break your topic into components.  Develop a list of synonyms and alternative terminology for each component.  Think about broader and narrower concepts and word variants.  What words can you exclude?

Topic: Image of African American Women in Advertising

image(s) or stereotyp(es)(ing) or depict(ion) or portray(al)...

african american(s) or black(s) or minorit(y)(ies)

women or gender

advertis(e)(ing) or media

Remember to be creative with your terminology!  More examples:

people of color and environmental activism*
environmental justice
environmental justice and hazardous waste*
environmental equity
environmental discrimination
environmental racism
environmental injustice

Brainstorming Academic Disciplines


Topic:  Image of African American women in advertising

potentially relevant disciplines:

African American Studies
Gender and Women's Studies
Ethnic Studies
Media Studies


Background Sources in the Library

For printed reference sources, search OskiCat for reference sources, example:

blues encyclopedias
indians of north america bibliography

Note the library location, call number, and whether items are checked out or Library Use only.

Online reference sources:

Library home > Electronic Resources > Electronic Resources by Types A-Z > (encyclopedias, atlases, biographical sources, etc.)


Library home > Electronic Resources > Electronic Resources by Subjects A-Z > (music, native american studies, literature, etc.)


Last Update: February 02, 2012 17:00