UGBA 161: Marketing Research

Market Research Databases

These databases include ready made market research.  Generally these include:

  • Market size
  • Market share
  • Market segments
  • Key players
  • Analysis and forecast

  • SBRNet (Sports Business Research Network)
    Contains data, research, and articles about the sports and sporting goods industries. It includes data on recreational participation, sales of sporting goods, attendance at professional sporting events, and more.
  • Mintel Reports
    Mintel provides market research reports, primarily on consumer industries.
  • MarketResearch Academic
    Includes more than 600 market studies covering healthcare, financial services, demographics, consumer products, medical equipment, and more.
  • IBIS World Industry Market Research
    25-40 page research reports on hundreds of U.S. industries.
  • Business Monitor Online
    Provides quarterly, updated market forecast reports on 14 industry sectors in 55 countries.
  • Gartner
    Provides in-depth market research on information technology industries, including computer software, hardware components, and wired and mobile telecommunications. Note: available only via a CalNet ID.

Market Research Academic

Market Research Academic is a limited, academic-use-only site license to reports from some vendors who distribute through

Not everything that is available on the commercial website is available through the library subscription, so please make sure to access these reports through the library's website.

Market Research Books

Market Share Reporter This title, now available as an e-book, offers at-a-glance market share figures for US and global markets. Read at Google Read at Google

Rand McNally commercial atlas & marketing guide This title includes a detailed atlas showing road, rails, airports, universities, and large businesses, with a companion volume showing demographic, manufacturing, and sales information for each location on the map. Read at Google Read at Google

Last Update: June 03, 2011 15:44