MBA 261-1: Marketing Research: Tools and Techniques for Data Collection and Analysis

Market Research Reports

  • Business Monitor Online
    Provides quarterly, updated market forecast reports on 14 industry sectors in 55 countries.
  • Business Source Complete
    Provides full-text for more than 7,400 scholarly business journals and other sources.
  • IBIS World Industry Market Research
    Provides 25-30 page research reports on hundreds of U.S. industries. Data includes market size, market share, major players, and industry trend analysis.
  • MarketResearch Academic
    Includes more than 600 market studies from three publications: Kalorama Information, Packaged Facts, and Specialists in Business Information.
  • Mintel Reports
    Provides the fulltext of market research reports. Geographic emphasis is on the U.S. and Europe. Note: Requires creation of a personal account by each user.
  • SBRNet (Sports Business Research Network)
    Contains data, research, and articles about the sports and sporting goods industries.
Last Update: June 03, 2011 15:44