MBA 260-1: Customer Insight

Consumer Research Demographics

American Community Survey
Ongoing census of demographics of US cities, counties and states.

The American marketplace : demographics and spending patterns
HC110.C6 A512 Reference
Also in Lexis-Nexis Academic.

Bureau of Labor Statistics
CPI, PPI, employment, inflation calculator, and much more.

Community Sourcebook of Zip Code Demographics
Income, spending potential, spending on various major categories by zip code.
HA203 .S66 Reference

Lexis-Nexis Statistical
Statistics and reports from trade associations, government, non-government and research organizations — examples include ice cream markets or sporting goods or fashion and footwear, etc.

Lifestyle Market Analyst
US demographics of metropolitan area — includes lifestyle attributes such as hobbies, activities.
HF5415.33.U6 L54 Reference
(Continued by SRDS Local Market Audience Analyst)

US Statistical Abstract
Detailed statistics of all aspects of the US economy on national level, some on state.

Search library catalog for title keyword "Who's Buying" for publications on specific market demographics and for subject "consumer behavior statistics" or subject "consumers statistics" for more on buyers of products and services.

New Strategist Publications
New Strategist regularly releases volumes of market research focusing on a specific demographic group or target market. Do a keyword search in OskiCat to find a full listing. Here is a sample:

  • Generation X: Americans Born 1965 to 1976
    HC110.C6 G466 2009
  • Older Americans: A Changing Market
    HC110.C6 O64 2009
  • Racial and Ethnic Diversity: Asians, Blacks, Hispanics, Native Americans,
    and Whites
    E184.A1 R87
  • The American Marketplace: Demographics and Spending Patterns
    HC110.C6 A512 2009
  • Who's Buying by Age
    HF5415.32 .W46 2009
  • Who's Buying Alcoholic and Nonalcoholic Beverages
    HD9348.U62 W46 2009
  • Who's Buying Apparel
    HF5415.32 .W56 2009
Last Update: June 03, 2011 15:43