Consumer Research Demographics
American Community Survey
Ongoing census of demographics of US cities, counties and states.
The American marketplace : demographics and spending patterns
HC110.C6 A512 Reference
Also in Lexis-Nexis Academic.
Bureau of Labor Statistics
CPI, PPI, employment, inflation calculator, and much more.
- Consumer Expenditure Survey
Consumer spending by region, race, income, education, and occupation on various items such as apparel, food, fuel, furnishings, healthcare, entertainment, transport, insurance.
- Wages by Area and Occupation
Community Sourcebook of Zip Code Demographics
Income, spending potential, spending on various major categories by zip code.
HA203 .S66 Reference
Statistics and reports from trade associations, government, non-government and research organizations — examples include ice cream markets or sporting goods or fashion and footwear, etc.
Lifestyle Market Analyst
US demographics of metropolitan area — includes lifestyle attributes such as hobbies, activities.
HF5415.33.U6 L54 Reference
(Continued by SRDS Local Market Audience Analyst)
US Statistical Abstract
Detailed statistics of all aspects of the US economy on national level, some on state.
Search library catalog for title keyword "Who's Buying" for publications on specific market demographics and for subject "consumer behavior statistics" or subject "consumers statistics" for more on buyers of products and services.
New Strategist Publications
New Strategist regularly releases volumes of market research focusing on a specific demographic group or target market. Do a keyword search in OskiCat to find a full listing. Here is a sample:
- Generation X: Americans Born 1965 to 1976
HC110.C6 G466 2009
- Older Americans: A Changing Market
HC110.C6 O64 2009
- Racial and Ethnic Diversity: Asians, Blacks, Hispanics, Native Americans,
- The American Marketplace: Demographics and Spending Patterns
HC110.C6 A512 2009
- Who's Buying by Age
HF5415.32 .W46 2009
- Who's Buying Alcoholic and Nonalcoholic Beverages
HD9348.U62 W46 2009
- Who's Buying Apparel
HF5415.32 .W56 2009