MBA 260-1: Customer Insight

New Strategist Books

New Strategist publications offer insights into consumer behavior, demographics, buying habits, and more.  Search OskiCat using keywords "New Strategist" to get a full list of available titles.  Below are some representative examples.


 


Best customers : demographics of consumer demand Read at Google Read at Google


American women : who they are & how they live Read at Google Read at Google

Market Research Databases

These databases include ready made market research.  Generally these include:

  • Market size
  • Market share
  • Market segments
  • Key players
  • Analysis and forecast

  • SBRNet (Sports Business Research Network)
    Contains data, research, and articles about the sports and sporting goods industries. It includes data on recreational participation, sales of sporting goods, attendance at professional sporting events, and more.
  • Mintel Reports
    Mintel provides market research reports, primarily on consumer industries.
  • MarketResearch Academic
    Includes more than 600 market studies covering healthcare, financial services, demographics, consumer products, medical equipment, and more.
  • IBIS World Industry Market Research
    25-40 page research reports on hundreds of U.S. industries.
  • Business Monitor Online
    Provides quarterly, updated market forecast reports on 14 industry sectors in 55 countries.
  • Gartner
    Provides in-depth market research on information technology industries, including computer software, hardware components, and wired and mobile telecommunications. Note: available only via a CalNet ID.

International Market Research

In addition to the databases listed below, see these resources for information about global markets:

IEBM encyclopedia of marketing
Michael J. Baker (editor).
HF5412 .I32 Reference

World Market Share Reporter
Market shares of products and companies worldwide in pie charts and percentages. Indexed by brand, company name, product and SIC code.
HF5410 .W67 Reference

  • Business Monitor Online
    Provides quarterly, updated market forecast reports on 14 industry sectors in 55 countries.
  • Mintel Reports
    Provides the fulltext of market research reports. Geographic emphasis is on the U.S. and Europe. Note: Requires creation of a personal account by each user.
Last Update: June 03, 2011 15:43