New Strategist Books
New Strategist publications offer insights into consumer behavior, demographics, buying habits, and more. Search OskiCat using keywords "New Strategist" to get a full list of available titles. Below are some representative examples.
Market Research Databases
These databases include ready made market research. Generally these include:
- Market size
- Market share
- Market segments
- Key players
- Analysis and forecast
SBRNet (Sports Business Research Network)
Contains data, research, and articles about the sports and sporting goods industries. It includes data on recreational participation, sales of sporting goods, attendance at professional sporting events, and more.
Mintel provides market research reports, primarily on consumer industries.
Includes more than 600 market studies covering healthcare, financial services, demographics, consumer products, medical equipment, and more.
IBIS World Industry Market Research
25-40 page research reports on hundreds of U.S. industries.
Business Monitor Online
Provides quarterly, updated market forecast reports on 14 industry sectors in 55 countries.
Provides in-depth market research on information technology industries, including computer software, hardware components, and wired and mobile telecommunications. Note: available only via a CalNet ID.
International Market Research
In addition to the databases listed below, see these resources for information about global markets:
IEBM encyclopedia of marketing
Michael J. Baker (editor).
HF5412 .I32 Reference
World Market Share Reporter
Market shares of products and companies worldwide in pie charts and percentages. Indexed by brand, company name, product and SIC code.
HF5410 .W67 Reference