UGBA 195T: New Venture Creation

Market Research Books

Market Share Reporter This title, now available as an e-book, offers at-a-glance market share figures for US and global markets. Read at Google Read at Google

Rand McNally commercial atlas & marketing guide This title includes a detailed atlas showing road, rails, airports, universities, and large businesses, with a companion volume showing demographic, manufacturing, and sales information for each location on the map. Read at Google Read at Google

Market Research Databases

These databases include ready made market research.  Generally these include:

  • Market size
  • Market share
  • Market segments
  • Key players
  • Analysis and forecast

  • SBRNet (Sports Business Research Network)
    Contains data, research, and articles about the sports and sporting goods industries. It includes data on recreational participation, sales of sporting goods, attendance at professional sporting events, and more.
  • Mintel Reports
    Mintel provides market research reports, primarily on consumer industries.
  • MarketResearch Academic
    Includes more than 600 market studies covering healthcare, financial services, demographics, consumer products, medical equipment, and more.
  • IBIS World Industry Market Research
    25-40 page research reports on hundreds of U.S. industries.
  • Business Monitor Online
    Provides quarterly, updated market forecast reports on 14 industry sectors in 55 countries.
  • Gartner
    Provides in-depth market research on information technology industries, including computer software, hardware components, and wired and mobile telecommunications. Note: available only via a CalNet ID.

Market Research Data

Berkeley has several methods of accessing demographic and consumer data from the Census, Bureau of Labor Statistics, and other government and private sources.  Below are a few most recommended by the Business Library.


SimplyMap allows users to create maps and tables based on a wide range of data, including employment, demographics, real estate, housing, businesses, consumer spending, and consumer profiles.

American Factfinder (Census browser)

American FactFinder is the Census Bureau's portal to decennial census and American Community Survey data. Find detailed demographic and housing information by state, county, and ZIP code.

Bureau of Labor Statistics

The BLS gathers data about the economy, including workers, consumers, industries, and prices.  The bulk of their data is available through the "Databases and Tables" section of their website.

Last Update: June 03, 2011 15:44