Market Research Books
Market Share Reporter This title offers at-a-glance market share figures for US and global markets.
Rand McNally commercial atlas & marketing guide This title includes a detailed atlas showing road, rails, airports, universities, and large businesses, with a companion volume showing demographic, manufacturing, and sales information for each location on the map.
Market Research Reports
This category includes ready-made market research reports. The content of these will vary, but most should include:
- Market size
- Market share
- Market segments
- Major players
- Analysis and Forecasts
For a complete list of Market Research databases Berkeley subscribes to, go to the Business Library's Databases by Subject page and choose "Market Research."
IBIS World Industry Market Research
Provides 25-30 page research reports on hundreds of U.S. and Chinese industries.
Provides market research reports on consumer industries. Note: Requires creation of a personal account by each user.
Provides market research on the e-commerce, online media, and internet marketing industries
Business Monitor Online
Provides quarterly, updated market forecast reports on 14 industry sectors in 55 countries.