Re: Interesting prices

Cambridge Documentary Films, Inc. (cdf@shore.net)
Mon, 6 Dec 1999 10:04:11 -0800 (PST)

Dear Folks,

As producers and distributors of documentaries and educational films, it
would be very helpful to locate solid research on pricing. We charge in the
$89--$299 range and our understanding of studies done by Harvard Business
School and other consultants for National Video Resources, was that small
distributors in this field could not lower their prices and expect that
increased orders would compensate for the loss of revenue. I believe some
of this research was done by Debra Franco and others. Anecdotally we
believe this to be true but it would be great to see the data. Any
suggestions. Thanks. CDF
Cambridge Documentary Films, Inc.
P.O. Box 390385 Cambridge, MA 02139-0004
ph (617)484-3993 fx (617)484-0754
www.shore.net/~cdf
cdf@shore.net