Re: Interesting prices

Jessica (jesskino@redconnect.net)
Sat, 4 Dec 1999 12:24:43 -0800 (PST)

I admit that I don't really know that much about the educational video
distribution world as my area has always been with feature films. I am often
shocked and amused by the pricing. I recently got a PO from a library for
$395 dollars for a video we sell for $29.95. I realize that this crazy price
was the amount charged by another company which had previously been selling
it "for educational use" The tape in question had been available for $29.95
for at least a decade and was also available through any major wholesaler. I
find this two tiered pricing the most reprehensible aspect of library video.
It is VERY important to check around on the pricing of a title.( Incidently
in defense of New Yorker I am not aware of any cases where they do this but
they do charge high prices for tapes that THEY HAVE NOT RELEASED to the
retail market)

The broader issue is how can a company which has a title which is not a
broad "retail" interest sell it at price that enables them to stay in
business? A company which sells a half hour video for $200 would most
likely be willing to sell it for $20 IF they could sell ten times as many
and NOT have any greatly increased exspenses. There really ought to be a way
for libraries to work with the educational video companies to assure
reasonable prices AND sales. The gulf between what the University libraries
can buy and what the public libraries can buy seems to be increasing to me
and this is only going to result in wider public have limited exposure and
access to a lot of wonderful work.

Regards

jessica Rosner