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> From: Stan_Gilliam/Guilford@guilford.edu
> Sent: Wednesday, March 17, 1999 6:56 PM
> To: Multiple recipients of list
> Subject: Re: question from filmmaker/distributor
> When sending materials to faculty, I think that it would be best to send
> out smaller fliers with targeted subject areas
rather than a big catalog with everything in it.
> However, if you have to send out an omnibus catalog, it should be clearly
> indexed by subject areas.
> I think the most important part is to saves them time. They are more
> likely to peruse your titles if they can to
> get to the relevant ones quickly.
> I guess the model for this is Films for the Humanities.
> Another advantage to this approach is that I can distribute the relevant
> fliers to people I know would be interested.
> Good luck.