Re: Video pricing

Carolyn Baxley (
Tue, 03 Nov 1998 17:18:54 -0600

If I could be assured that lowering my video prices to $49.95 would
insure that I could sell 1000 or even 500 copies of any of my videos, I
would do it in a heartbeat. Unfortunately charging a lower price for a
video does not always result in higher volume, as many companies who are
no longer with us found out too late.

Carolyn Baxley

Mary Gontarek --- Owatonna Public Library wrote:
> I know next to nothing about marketing and I'm sure my thinking on this topic
> leaves out all kinds of extraneous costs such as advertising, packaging, etc.
> but if you sell, say, 1000 copies at $50.00 vs 100 copies at $250.00, don't you
> still make a hefty profit? What am I missing here? One of the common
> misperceptions may be what filmmakers think about library film and video
> collections. I'm the media librarian at a medium-sized public library and our
> collection is app. 6,000 videos and expanding to the point where we're adding
> new video shelving. Many of the non-fiction titles in our collection are how-to,exercise, etc. but there are also many that deal with social issues and
> we also have a nice collection of theater, art and dance videos. I guess one
> of my pet peeves is the attitude that many filmmakers have on what they believe
> libraries will want to purchase. We probably have the most diverse video
> collections around so don't sell us short (no pun intended)! I'd love the
> opportunity to add titles to our collection such as P.O.V. documentaries,
> more business related videos, safety and health topics - my "want" list is
> long. Unfortunately there are far too many that we can't afford to purchase.
> I've become a master at searching for the "good deal" but that takes valuable
> time away from other important tasks. One of the most helpful tools available
> for the harried video librarian is Randy Pittman's excellent publication
> "Video Librarian" - but unfortunately some of the titles he reviews are still
> too expensive for us.
> So, that's where I'm coming from - and I know it probably won't make any
> difference to the distributors and filmmakers out there who just don't get it
> but, every once in awhile, I just have to vent! One distributor comes to mind
> who has had a long history of contempt for librarians - and that's Direct
> Cinema. They have a great collection of titles which many people are missing theoportunity to see because of their hard-assed attitude. I ask you, how much
> can you love film if you want to deprive people of the opportunity to see your
> product? They're one of the distributors who use two-tier pricing and refuse to
> sell their "home-use only" videos to libraries on the assumption, I guess, that
> we'll automatically violate copyright laws. Nothing seems to get through to
> these people and if someone donated a large sum for video purchase, I'd avoid
> Direct Cinema on principle! Don't get me wrong, I know that most filmmakers
> and distributors don't set out to irritate us -sometimes it just seems that way. Mary Gontarek
> Owatonna Public Library
> Owatonna, MN