Title: Invisible Viewers
Source: Chicago Tribune (Sec5, p.3)
Author: David Bauder
Issue: Television Economics/Advertising
Description: Outside of homes, no one really knows how many people are
watching television -- a strange lapse for a business dependent on knowing
how big its audience is. Television executives are pleading with Nielsen
Media Research to figure out how to measure viewers in bars, health clubs,
hotels, and other out-of-home locations. Nielsen estimates that 25.7
people watch TV outside their home and will figure out a way to measure
them, if someone will pay for it.
Title: Summer Movies Sites Finally Exploit the Web's Multimedia Potential
Source: New York Times (CyberTimes)
Author: Matthew Mirapaul
Description: The Web is playing its largest part ever in the promotional
campaigns for big-budget summer blockbusters. Advertisements are now
listing "vanity" URLs in addition to the usual credits and critic remarks.
its third annual survey of summer movie Web sites, CyberTimes'
visited 20 of the promotional summer sites and found that they are finally
starting to employ the use of the Web's multimedia potential and that file
really does matter.
Title: Broadcast Views
Author: Commissioner Tristani
Issue: Broadcast Regulation
Description: "I wanted to start with a question a lot of people around
Washington have been asking: why should broadcasters be treated any
differently under the First Amendment than other media voices like
newspapers? The short answer is because the Supreme Court said so. In Red
Lion, the Supreme Court said: 'Where there are substantially more
individuals who want to broadcast than there are frequencies to allocate,
is idle to posit an unbridgeable First Amendment right to broadcast
comparable to the right of every individual to speak, write or publish.'
Court added: 'There is no sanctuary in the First Amendment for unlimited
private censorship in a medium not open to all.' I know what a lot of you
are probably thinking. Yeah, sure, Red Lion. Hasn't that case, and the
scarcity rationale it relied on, been thoroughly discredited? Isn't Red
just one of those Warren Court relics that would never be upheld today? If
you only looked at law reviews and the stuff coming out of Washington
tanks, you might think so. But apparently word of Red Lion's demise hasn't
reached the only audience that matters -- the Supreme Court. In both the
1994 Turner decision and the 1997 Reno decision, the Court expressly
reaffirmed Red Lion and the scarcity rationale as justifying more
regulation of broadcasters than newspapers and other media. I don't think
the Commission should be in the business of questioning the Court's
Author: Quentin Hardy
Description: Motorola Inc. announced that it will join forces with
LLC in a move that will likely push forward the design and construction of
the $9 billion satellite-based system for high-speed data and video.
will take a 26 percent stake in Teledesic, which will use 288 low
satellites to create an 'Internet in the sky,' for a combination of cash
design technology valued at $750 million."
Media Resources Center
UC Berkeley, CA 94720-6000
"You are looking into the mind of home video. It is innocent, it is aimless,
it is determined, it is real" --Don DeLillo, Underworld