Title Room at the Top (34298)
Physical Color; sound
Length 29:00 min
Distributor Learning Corp of America (LCA)
Note [ !OPRINT ]
Synopsis Looks at the marketing strategies of Westin Corporation's
Michael Corr as he attempts to promote Westin's Copley
Place Hotel, a $120-million luxury hotel located in Boston,
a city already glutted with hotels. Follows hotel manager
Bodo Lemke as he scrambles to open the facility in three
months. From the Enterprise 3 series. Host: Eric Sevareid.
Produced by WGBH.
Subjects Business; Marketing; Business & Economics(CBUS)
Holdings VHS, 2 copies, Rent $15.50
>Is anybody aware of the availability of "Room at the Top" from the
>Enterprise series originally produced by WGBH?