Proving that the classics will circulate--on video

B. Bergman (
Thu, 11 Sep 1997 18:53:59 -0500 (CDT)

Studies show that publishers who promote classics (for example, through
redesigning their book covers) are increasing sales of these items. We
would like to document the extent to which marking video titles as
"Award-Winning Movies" and "Classic Books on Film" significantly increases
use--even of those items that already circulate well.

What will you need to do? (Since we know that your time is at a premium,
the study has been designed so that a volunteer can do most of the tasks.)

In order to participate in this study you must:

1. hold a minimum of 70 of the selected video titles from one of the
lists. (We anticipate that libraries with collections of over 1,000 titles
will qualify. Thirty-five of these titles will serve as an experiment
group and the other 35 will form the control group);

2. complete a short library questionnaire;*

3. provide past circulation statistics and a few other relevant pieces of
information about the selected videos;

4. be willing to provide circulation statistics for three months if past
and current monthly, and yearly, circulation statistics are available for
each item, or for six months if only total circulation statistics are
available for an item;

5. mark displayed titles with an Award-Winner or Classic-Book sticker;

6. ask patrons checking out any of the selected videos to fill out a short
Patron Questionnaire.*

*Both questionnaires are one double-sided page in length.

We will summarize existing relevant research; provide the lists of films,
the original questionnaires, and the Award-Winner and Classic-Book
stickers; analyze the data; and report the results.

What will you ultimately get from the study?

1. A chance to increase knowledge in the area,
2. Immortalization in the field through mention in the published report,
3. a free copy of the report, and
4. our thanks.

If your library would like to participate in this study, please contact:

Barb Bergman, graduate student


Sharon L. Baker, associate professor

School of Library & Information Science
University of Iowa