THE FIRST ANNUAL COUNTER-CLIO AWARDS

California Newsreel (newsreel@ix.netcom.com)
Thu, 24 Apr 1997 17:57:22 -0500 (CDT)

Please post - and forward! Many thanks.

IT'S AN AD, AD, AD WORLD
CELEBRATING THE ADVERTISING INDUSTRY'S
DUBIOUS ACHIEVEMENTS

FIRST ANNUAL "COUNTER-CLIO" AWARDS FOR EXCELLENCE
IN BLAXPLOITATION, PRODUCT FETISHISM, P.R. SPINS,
EGREGIOUS CELEBRITY ENDORSEMENTS, & MORE!

(New York) While the advertising industry toasts
itself at the 38th annual "Clio" awards - the
Oscars of advertising - the same industry will be
vigorously roasted at the first annual
"Counter-Clio" awards ceremony in Manhattan.

"The average American sees over 1500 ads every day.
We like to think that we're impervious to
advertising. That's just not true," says
Counter-Clio spokesperson and ad critic Jean
Kilbourne. "We're organizing the Counter-Clios to
call attention to the pervasive power of
advertising, and its inappropriate role as a
transmitter of cultural values."

The awards will include "Excellence In
Blaxploitation," "Auto
Eroticism," "The Hype-ocracy Award," the "Rebel
Consumer Oxy-Moronic Award," "Oh What A Tangled
Web(Site) You
Weave," and "The Toxic Sludge Is Good For You
Award". Additionally, several advertisers will
receive the distinction of membership in the Ms.
magazine "No Comment!" Hall of Fame.

The "Counter-Clios" will be led by Master of
Ceremonies Neil Postman, renowned media critic,
educator, and author of Amusing Ourselves To Death.
Postman will be joined by a host of presenters,
including 1997 Pulitzer finalist and Village Voice
ad critic Leslie Savan, and Ms. magazine editor
Marcia Ann Gillespie.

Other presenters include Mark Crispin Miller,
author of Boxed In: The Culture of TV; president
and executive director of the Center for Media
Education Kathryn Montgomery and Jeffery Chester;
and writer/film maker Jean Kilbourne, creator of
Killing Us
Softly: Advertising's Images of Women.

The event will feature the New York premiere of
"The Ad and The Ego," and an appearance by director
Harold Boihem. The documentary is the first to
explore the links between advertising, consumer
culture, and larger issues. [For more information
and review cassettes, call Larry
Adeleman/California Newsreel
at 800-621-6196.]

The Counter-Clios are a prelude to the second
annual Media and Democracy Congress, to take place
October 16-19 at New York University. The congress
will bring together over a thousand journalists and
educators to discuss issues of content,
commercialization and concentrated ownership of the
media. [For
more information about the Media and Democracy
Congress call Viveca Greene at 415-284-1420]

The Counter-Clio ceremony will be held on Tuesday,
May 13, 7:30 PM, at New York University's Cantor
Film Center, 36 East 8th Street. Tickets are $10,
and space is limited. For reservations please call
212-580-3417. [For press information ONLY call
Darcy Cosper at 212 714 4722.]

Support for this event provided by California
Newsreel,the Media and Democracy Congress, the
Center for Media Education, and the NYU Dpt. of
Culture & Communications. Additional support
provided by Adbusters and The Leaning Alliance.

###

1997 Counter-Clio Awards Ceremony

New York City * May 13, 1997

PRESENTERS & AWARDS

NEIL POSTMAN (Master of Ceremonies)
Neil Postman - critic, writer, educator and
communications theorist - is Chair of New York
University's Department of Culture and
Communications. He is the author of 20 books,
including Amusing Ourselves to Death, Technopoly,
and The End of Education

MARCIA ANN GILLESPIE: "The More Things Change the
More You Ensure Things Stay the Same Award."
(Special Presentation: The 10 Worst of Ms.
magazine's "No Comment!")
Marcia Ann Gillespie is Editor in Chief of Ms.
magazine. Prior to this recent appointment,
Gillespie served as Executive Editor of Ms. and as
the Editor in Chief of Essence magazine.

LESLIE SAVAN: "Excellence in Blaxploitation."
Leslie Savan writes a column about advertising
called "Op Ad" for The Village Voice. She is a
three time finalist for the Pulitzer Prize in
criticism and is the author of The Sponsored Life:
Ads, TV and American Culture.

MARK CRISPIN MILLER: "The Aldous Huxley Award" for
the most disarming vision of totalitarianism
Mark Crispin Miller is a professor of Media Studies
at Johns Hopkins University and the author of Boxed
In: The Culture of TV.

JEAN KILBOURNE: "The Finest of Auto-Eroticism."
Jean Kilbourne is an internationally known media
critic, lecturer and writer. Her films include:
Killing Us Softly, Calling the Shots and Pack of
Lies.

JEFF CHESTER & KATHRYN MONTGOMERY: "Oh, What a
Tangled Web(site) You Weave" for the website that
most craftily ensnares children.
Jeff Chester & Kathryn Montgomery are,
respectively, the Executive
Director and President of the Washington DC-based
Center for Media
Education (CME).

PAT AUFDERHIEDE: "The Hype-ocracy Award."
Pat Aufderheide is a professor of communications at
American University and much-published critic of
media and public life.

JOHN STAUBER: "The Toxic Sludge is Good for You
Award" for the advertisements best disguised as
journalism.
John Stauber edits and writes the quarterly
publication PR Watch. He is the co-author of Toxic
Sludge Is Good For You: Lies, Damn Lies and the
Public Relations Industry.

MATT WEILAND AND TOM VANDERBILT: "Rebel Consumer
Oxymoron Award"
Matt Weiland is Managing Editor and Tom Vanderbilt
is Contributing Editor at The Baffler.

MAKANI THEMBA: "The Jimmy the Greek Big Black Book
Award" for the Most Demeaning Target-Marketing
Campaign
Makani Themba is co-director of The Praxis Project:
a media and policy center based in Oakland, CA. She
is also chair of the Media & Democracy Congress
Coordinating Committee.

All awards created and presented by individual
speakers. The 1997
Counter-Clio Awards Ceremony represent the
positions of many of the
foremost scholars and critics working in the field
of media analysis today.

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