Re: Tylenol tampering

Daniel Bickley (dbickley@uclink.berkeley.edu)
Wed, 12 Mar 1997 10:54:52 -0800

There is a video that we have in our rental library called "The Re-Selling
of Tylenol," which I imagine is the one you are looking for. It was
released in 1985 and is a "60 Minutes" segment. Unfortunately, I don't know
who, if anyone, sells it now. If you decide you'd like to rent it in VHS,
you can contact our booking department:

University of California Extension
Center for Media and Independent Learning
2000 Center Street, Fourth Floor
Berkeley, CA 94704
510-642-0460; fax 510-643-9271
cmil@uclink.berkeley.edu

Best regards,

Dan Bickley
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>Does anybody know of a program that addresses the public relations
>campaign undertaken to revive the image of Tylenol in the wake of
>the bottle tampering cases that occurred in the early 1980s?
>
>Chris Lewis, American U.
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Daniel Bickley
University of California Extension
Center for Media and Independent Learning
2000 Center Street, Fourth Floor
Berkeley, CA 94704
510-642-1340; fax 510-643-9271
dbickley@uclink.berkeley.edu