Re: Moscow McDonalds

Susan Weber (
Thu, 30 Jan 1997 16:53:12 -0800 (PST)

On Tue, 28 Jan 1997, Pat Means wrote:

> Can anyone help me with a source to puchase this title?
TITLE: A taste of the West [videorecording] : bringing free
enterprise to the Soviet Union.
DESCRIPTION: 1 videocassette (28 min.) : sd., col. ; 1/2 in. (VHS).
Documents the process and pitfalls encountered when
McDonald's Corporation sought to open its fast food
restaurant in Moscow.
Credits: Director/director, Robin T. Rutledge ; writer,
Karen Keeler Rogers.
Performers: Narrator, Don Wescott.
SUBJECTS: McDonald's Corporation.
Marketing - Case studies
Joint ventures - Soviet Union
Joint ventures - Canada

We got this video from McDonald's Restaurants of Canada, Don Mills Ont.
Tel. 416 446-3697

Good luck.

Susan Weber, Media Librarian e-mail:
Langara College
Advanced Education Media Acquisitions Centre (AEMAC)
100 West 49th Avenue Tel: 604-323-5533
Vancouver, B.C. Canada Fax: 604-323-5475