Gary, you are always so gracious (why can't I be!) that it

Philip Fryer (PDF@mailgate.loyola.edu)
Fri, 05 Apr 1996 18:25:56 -0400

is almost difficult to disagree with you.

Gary, you are always so gracious (why can't I be!) that it is almost difficult to disagree with you. Almost. :-)

I think the very emergence of a home video market that includes non-theatrical film on video has been very
significant. Let's see how documentary film does in this emerging market. "Indie" film-maker woes are an almost
universally understood phenomenon by now, and one that needs new strategies for distribution, not pricing that
precludes many library budgets. Most vendors know this. A few distributors have actually done very, very
well. To buy into the argument that "NO ONE is getting rich" suggests we acquiesce to pricing as it is - and since
pricing for video is all over the map, we do not have that passive option. Ironic or not, we can see that the
successful video/film companies have slick marketing departments. They are to be commended for their promotion
strategies - and for reducing their prices as well, which many have done over time.

I foresee a paradigm shift coming for this market in the next three-five via new formats and the World-Wide-Web.
But that's just me -

I also agree that we should all be concerned about the video market's relative health, and I do like the idea of a VRT
discussion forum for ALA in July.

Philip Fryer
AV/Systems Librarian
Loyola/Notre Dame Library
pdf@loyola.edu